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SUMMARY OF MAIN FINDINGS
ADMINISTRATIVE ORGANIZATION OF THE MARKETING EFFORT
THE COLLEGE MARKETING BUDGET
USE OF TRADITIONAL MARKETING MEDIUMS IN COLLEGE MARKETING
USE OF EMERGING INTERNET MARKETING MEDIUMS IN COLLEGE
MARKETING
TRENDS IN PUBLISHING THE COLLEGE VIEWBOOK
TRENDS IN THE USE OF DIRECT MAIL IN COLLEGE MARKETING
MARKETING THROUGH THE COLLEGE WEBSITE
USE OF BLOGS IN COLLEGE MARKETING
COLLEGE SPENDING ON WEB MARKETING
SPENDING ON SEARCH ENGINE PLACEMENT
SPENDING ON EMAIL BROADCASTS
COLLEGE USE OF THE PAID ADVERTISIG SERVICES OF GOOGLE, YAHOO &
OTHER SEARCH ENGINES
PERCENTAGE OF THE COLLEGE MARKETING BUDGET SPENT ON ONLINE
ADVERTISING
SPENDING ON PUBLIC RELATIONS & ADVERTISING AGENCIES AND OTHER
MARKETING ORIENTED CONSULTANCIES
USE OF SURVEYING
USE OF BILLBOARDS
TRENDS IN NEWSPAPER ADVERTISING
1 CHAPTER ONE: ADMINISTRATIVE ORGANIZATION OF THE COLLEGE MARKETING EFFORT
11 Does the College Have a Public Relations Department?
12 Does the College Have a Public Relations Department?, Broken Out by Public or Private Status of the College
13 Does the College Have a Public Relations Department?, Broken Out by Level of Full Time Equivalent Enrollment
14 Does the College Have a Public Relations Department?, Broken Out by Type of College
15 Does the College Have a Public Relations Department?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
16 Does the College have a Marketing Department?
17 Does the College Have a Marketing Department?, Broken Out by Public or Private Status of the College
18 Does the College Have a Marketing Department?, Broken Out by Level of Full Time Equivalent Enrollment
19 Does the College Have a Marketing Department?, Broken Out by Type of College
110 Does the College Have a Marketing Department?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
111 Does the College Have a Department of Enrollment Management or its Near Equivalent?
112 Does the College Have a Department of Enrollment Management or its Near Equivalent?, Broken Out by Public or Private Status of the College
113 Does the College Have a Department of Enrollment Management or its Near Equivalent?, Broken Out by Level of Full Time Equivalent Enrollment
114 Does the College Have a Department of Enrollment Management or its Near Equivalent?, Broken Out by Type of College
115 Does the College Have a Department of Enrollment Management or its Near Equivalent?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
116 Percentage of Colleges that have a Separate Marketing Administrative Entity for Undergraduate Education
117 Percentage of Colleges that have a Separate Marketing Administrative Entity for Undergraduate Education, Broken Out by Public or Private Status of the College
118 Percentage of Colleges that have a Separate Marketing Administrative Entity for Undergraduate Education Broken Out by Level of Full Time Equivalent Enrollment
119 Percentage of Colleges that have a Separate Marketing Administrative Entity for Undergraduate Education?, Broken Out by Type of College
120 Percentage of Colleges that have a Separate Marketing Administrative Entity for Undergraduate Education, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
121 Percentage of Colleges that have a Separate Administrative Marketing Entity for the Graduate School of Arts & Sciences
122 Percentage of Colleges that have a Separate Administrative Marketing Entity for the Graduate School of Arts & Sciences, Broken Out by Public or Private Status of the College
123 Percentage of Colleges that have a Separate Administrative Marketing Entity for the Graduate School of Arts & Sciences, Broken Out by Level of Full Time Equivalent Enrollment
124 Percentage of Colleges that have a Separate Administrative Marketing Entity for the Graduate School of Arts & Sciences, Broken Out by Type of College
125 Percentage of Colleges that have a Separate Administrative Marketing Entity for the Graduate School of Arts & Sciences, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
126 Percentage of the Colleges in the Sample that Have Law Schools with Separate Administrative Marketing Entities
127 Percentage of the Colleges in the Sample that Have Law Schools with Separate Administrative Marketing Entities, Broken Out by Public or Private Status of the College
128 Percentage of the Colleges in the Sample that Have Law Schools with Separate Administrative Marketing Entities, Broken Out by Level of Full Time Equivalent Enrollment
129 Percentage of the Colleges in the Sample that Have Law Schools with Separate Administrative Marketing Entities, Broken Out by Type of College
130 Percentage of the Colleges in the Sample that Have Law Schools with Separate Administrative Marketing Entities, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
131 Percentage of the Colleges in the Sample that Have Medical Schools with Separate Administrative Marketing Entities
132 Percentage of the Colleges in the Sample that Have Medical Schools with Separate Administrative Marketing Entities, Broken Out by Public or Private Status of the College
133 Percentage of the Colleges in the Sample that Have Medical Schools with Separate Administrative Marketing Entities, Broken Out by Level of Full Time Equivalent Enrollment
134 Percentage of the Colleges in the Sample that Have Medical Schools with Separate Administrative Marketing Entities, Broken Out by Type of College
135 Percentage of the Colleges in the Sample that Have Medical Schools with Separate Administrative Marketing Entities, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
136 Percentage of the Colleges in the Sample that Have Adult Education Departments with Separate Administrative Marketing Entities
137 Percentage of the Colleges in the Sample that Have Adult Education Departments with Separate Administrative Marketing Entities, Broken Out by Public or Private Status of the College
138 Percentage of the Colleges in the Sample that Have Adult Education Departments with Separate Administrative Marketing Entities, Broken Out by Level of Full Time Equivalent Enrollment
139 Percentage of the Colleges in the Sample that Have Adult Education Departments with Separate Administrative Marketing Entities, Broken Out by Type of College
140 Percentage of the Colleges in the Sample that Have Adult Education Departments with Separate Administrative Marketing Entities, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
141 Percentage of the Colleges in the Sample that Have Distance Learning Programs with Separate Administrative Marketing Entities
142 Percentage of the Colleges in the Sample that Have Distance Learning Programs with Separate Administrative Marketing Entities, Broken Out by Public or Private Status of the College
143 Percentage of the Colleges in the Sample that Have Distance Learning Programs with Separate Administrative Marketing Entities, Broken Out by Level of Full Time Equivalent Enrollment
144 Percentage of the Colleges in the Sample that Have Distance Learning Programs with Separate Administrative Marketing Entities, Broken Out by Type of College
145 Percentage of the Colleges in the Sample that Have Distance Learning Programs with Separate Administrative Marketing Entities, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
146 Percentage of Colleges with other Separate Administrative Marketing Entities for Departments or Schools not Previously Cited
147 Percentage of Colleges with other Separate Administrative Marketing Entities for Departments or Schools not Previously Cited, Broken Out by Public or Private Status of the College
148 Percentage of Colleges with other Separate Administrative Marketing Entities for Departments or Schools not Previously Cited, Broken Out by Level of Full Time Equivalent Enrollment
149 Percentage of Colleges with other Separate Administrative Marketing Entities for Departments or Schools not Previously Cited, Broken Out by Type of College
150 Percentage of Colleges with other Separate Administrative Marketing Entities for Departments or Schools not Previously Cited, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
151 Percentage of Sample Participants that Primarily Handle the College’s Undergraduate Marketing Efforts
152 Percentage of Sample Participants that Primarily Handle the College’s Undergraduate Marketing Efforts, Broken Out by Public or Private Status of the College
153 Percentage of Sample Participants that Primarily Handle the College’s Undergraduate Marketing Efforts, Broken Out by Level of Full Time Equivalent Enrollment
154 Percentage of Sample Participants that Primarily Handle the College’s Undergraduate Marketing Efforts, Broken Out by Type of College
155 Percentage of Sample Participants that Primarily Handle the College’s Undergraduate Marketing Efforts, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
156 Percentage of Sample Participants that Handle Marketing for Graduate Schools
157 Percentage of Sample Participants that Handle Marketing for Graduate Schools, Broken Out by Public or Private Status of the College
158 Percentage of Sample Participants that Handle Marketing for Graduate Schools, Broken Out by Level of Full Time Equivalent Enrollment
159 Percentage of Sample Participants that Handle Marketing for Graduate Schools, Broken Out by Type of College
160 Percentage of Sample Participants that Handle Marketing for Graduate Schools, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
161 Percentage of Sample Participants that Handle Marketing for Adult or Continuing Education Programs
162 Percentage of Sample Participants that Handle Marketing for Adult or Continuing Education Programs, Broken Out by Public or Private Status of the College
163 Percentage of Sample Participants that Handle Marketing for Adult or Continuing Education Programs, Broken Out by Level of Full Time Equivalent Enrollment
164 Percentage of Sample Participants that Handle Marketing for Adult or Continuing Education Programs, Broken Out by Type of College
165 Percentage of Sample Participants that Handle Marketing for Adult or Continuing Education Programs, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
166 Percentage of Sample Participants that Handle Marketing for the College’s Distance Learning Program
167 Percentage of Sample Participants that Handle Marketing for the College’s Distance Learning Program, Broken Out by Public or Private Status of the College
168 Percentage of Sample Participants that Handle Marketing for the College’s Distance Learning Program, Broken Out by Level of Full Time Equivalent Enrollment
169 Percentage of Sample Participants that Handle Marketing for the College’s Distance Learning Program, Broken Out by Type of College
170 Percentage of Sample Participants that Handle Marketing for the College’s Distance Learning Program, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
171 Percent of Sample Participants that Handle Marketing for the College Law School
172 Percentage of Sample Participants that Handle Marketing for the College Medical School
173 Percentage of Sample Participants that Handle Marketing for the College Medical School, Broken Out by Public or Private Status of the College
174 Percentage of Sample Participants that Handle Marketing for the College Medical School, Broken Out by Level of Full Time Equivalent Enrollment
175 Percentage of Sample Participants that Handle Marketing for the College Medical School, Broken Out by Type of College
176 Percentage of Sample Participants that Handle Marketing for the College Medical School, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
177 Percentage of Sample Participants that Handle the Marketing Effort for All Departments and Schools of the College
178 Percentage of Sample Participants that Handle the Marketing Effort for All Departments and Schools of the College, Broken Out by Public or Private Status of the College
179 Percentage of Sample Participants that Handle the Marketing Effort for All Departments and Schools of the College, Broken Out by Level of Full Time Equivalent Enrollment
180 Percentage of Sample Participants that Handle the Marketing Effort for All Departments and Schools of the College, Broken Out by Type of College
181 Percentage of Sample Participants that Handle the Marketing Effort for All Departments and Schools of the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
182 Percentage of Sample Participants that Handle Marketing for College Departments not Previously Specified
183 Percentage of Sample Participants that Handle Marketing for College Departments not Previously Specified, Broken Out by Public or Private Status of the College
184 Percentage of Sample Participants that Handle Marketing for College Departments not Previously Specified, Broken Out by Level of Full Time Equivalent Enrollment
185 Percentage of Sample Participants that Handle Marketing for College Departments not Previously Specified, Broken Out by Type of College
186 Percentage of Sample Participants that Handle Marketing for College Departments not Previously Specified, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
2 CHAPTER TWO: THE COLLEGE MARKETING BUDGET
21 Percentage of Colleges in the Sample that Have a Distinct Budget for Marketing
22 Percentage of Colleges in the Sample that Have a Distinct Marketing Budget, Broken Out by Public or Private Status of the College
23 Percentage of Colleges in the Sample that Have a Distinct Marketing Budget, Broken Out by Level of Full Time Equivalent Enrollment
24 Percentage of Colleges in the Sample that Have a Distinct Marketing Budget, Broken Out by Type of College
25 Percentage of Colleges in the Sample that Have a Distinct Marketing Budget , Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
26 Mean, Median, Minimum and Maximum College Marketing Budget (In $)
27 Mean, Median, Minimum and Maximum College Marketing Budget (In $), Broken Out by Public or Private Status of the College
28 Mean, Median, Minimum and Maximum College Marketing Budget (In $), Broken Out by Level of Full Time Equivalent Enrollment
29 Mean, Median, Minimum and Maximum College Marketing Budget (In $), Broken Out by Type of College
210 Mean, Median, Minimum and Maximum College Marketing Budget (In $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
3 CHAPTER THREE: TRADITIONAL MARKETING MEDIUMS USED BY COLLEGES
31 Percentage of Colleges in the Sample that Use Direct Mail to Promote the College
32 Percentage of Colleges in the Sample that Use Direct Mail to Promote the College, Broken Out by Public or Private Status of the College
33 Percentage of Colleges in the Sample that Use Direct Mail to Promote the College, Broken Out by Level of Full Time Equivalent Enrollment
34 Percentage of Colleges in the Sample that Use Direct Mail to Promote the College, Broken Out by Type of College
35 Percentage of Colleges in the Sample that Use Direct Mail to Promote the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
36 Percentage of Colleges in the Sample that Use Telephone Solicitation to Market the College
37 Percentage of Colleges in the Sample that Use Telephone Solicitation to Market the College, Broken Out by Public or Private Status of the College
38 Percentage of Colleges in the Sample that Use Telephone Solicitation to Market the College, Broken Out by Level of Full Time Equivalent Enrollment
39 Percentage of Colleges in the Sample that Use Telephone Solicitation to Market the College, Broken Out by Type of College
310 Percentage of Colleges in the Sample that Use Telephone Solicitation to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
311 Percentage of Colleges in the Sample that Use Newspaper Advertising to Market the College
312 Percentage of Colleges in the Sample that Use Newspaper Advertising to Market the College, Broken Out by Public or Private Status of the College
313 Percentage of Colleges in the Sample that Use Newspaper Advertising to Market the College, Broken Out by Level of Full Time Equivalent Enrollment
314 Percentage of Colleges in the Sample that Use Newspaper Advertising to Market the College, Broken Out by Type of College
315 Percentage of Colleges in the Sample that Use Newspaper Advertising to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
316 Percentage of Colleges in the Sample that Use Magazine Advertising to Market the College
317 Percentage of Colleges in the Sample that Use Magazine Advertising to Market the College, Broken Out by Public or Private Status of the College
318 Percentage of Colleges in the Sample that Use Magazine Advertising to Market the College, Broken Out by Level of Full Time Equivalent Enrollment
319 Percentage of Colleges in the Sample that Use Magazine Advertising to Market the College, Broken Out by Type of College
320 Percentage of Colleges in the Sample that Use Magazine Advertising to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
321 Percentage of Colleges in the Sample that Use Television Advertising to Market the College
322 Percentage of Colleges in the Sample that Use Television Advertising to Market the College, Broken Out by Public or Private Status of the College
323 Percentage of Colleges in the Sample that Use Television Advertising to Market the College, Broken Out by Level of Full Time Equivalent Enrollment
324 Percentage of Colleges in the Sample that Use Television Advertising to Market the College, Broken Out by Type of College
325 Percentage of Colleges in the Sample that Use Television Advertising to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
326 Percentage of Colleges in the Sample that Use Billboard Advertising to Market the College
327 Percentage of Colleges in the Sample that Use Billboard Advertising to Market the College, Broken Out by Public or Private Status of the College
328 Percentage of Colleges in the Sample that Use Billboard Advertising to Market the College, Broken Out by Level of Full Time Equivalent Enrollment
329 Percentage of Colleges in the Sample that Use Billboard Advertising to Market the College, Broken Out by Type of College
330 Percentage of Colleges in the Sample that Use Billboard Advertising to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
331 Percentage of Colleges in the Sample that Use Radio Advertising to Market the College
332 Percentage of Colleges in the Sample that Use Radio Advertising to Market the College, Broken Out by Public or Private Status of the College
333 Percentage of Colleges in the Sample that Use Radio Advertising to Market the College, Broken Out by Level of Full Time Equivalent Enrollment
334 Percentage of Colleges in the Sample that Use Radio Advertising to Market the College, Broken Out by Type of College
335 Percentage of Colleges in the Sample that Use Radio Advertising to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
4 CHAPTER FOUR: USE OF EMERGING ELECTRONIC & INTERNET MARKETING MEDIUMS BY COLLEGES
41 Percentage of Colleges in the Sample that Use Opt-In Email to Market the College
42 Percentage of Colleges in the Sample that Use Opt-In Email to Market the College, Broken Out by Public or Private Status of the College
43 Percentage of Colleges in the Sample that Use Opt-In Email to Market the College, Broken Out by Level of Full Time Equivalent Enrollment
44 Percentage of Colleges in the Sample that Use Opt-In Email to Market the College, Broken Out by Type of College
45 Percentage of Colleges in the Sample that Use Opt-In Email to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
46 Percentage of Colleges in the Sample that Use Website Sponsorships, Banner Ads or other Web Ads to Market the College
47 Percentage of Colleges in the Sample that Use Website Sponsorships, Banner Ads or other Web Ads to Market the College, Broken Out by Public or Private Status of the College
48 Percentage of Colleges in the Sample that Use Website Sponsorships, Banner Ads or other Web Ads to Market the College, Broken Out by Level of Full Time Equivalent Enrollment
49 Percentage of Colleges in the Sample that Use Website Sponsorships, Banner Ads or other Web Ads to Market the College, Broken Out by Type of College
410 Percentage of Colleges in the Sample that Use Website Sponsorships, Banner Ads or other Web Ads to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
411 Percentage of Colleges in the Sample that Make Payments to Search Engines for Higher Search Result Placement as a Way to Market the College
412 Percentage of Colleges in the Sample that Make Payments to Search Engines for Higher Search Result Placement as a Way to Market the College, Broken Out by Public or Private Status of the College
413 Percentage of Colleges in the Sample that Make Payments to Search Engines for Higher Search Result Placement as a Way to Market the College, Broken Out by Level of Full Time Equivalent Enrollment
414 Percentage of Colleges in the Sample that Make Payments to Search Engines for Higher Search Result Placement as a Way to Market the College, Broken Out by Type of College
415 Percentage of Colleges in the Sample that Make Payments to Search Engines for Higher Search Result Placement as a Way to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
416 Percentage of Colleges in the Sample that Use Website Search Engine Optimization Strategies Other than Direct Payments to Search Engine Providers as a Way to Market the College
417 Percentage of Colleges in the Sample that Use Website Search Engine Optimization Strategies Other than Direct Payments to Search Engine Providers as a Way to Market the College, Broken Out by Public or Private Status of the College
418 Percentage of Colleges in the Sample that Use Website Search Engine Optimization Strategies Other than Direct Payments to Search Engine Providers as a Way to Market the College, Broken Out by Level of Full Time Equivalent Enrollment
419 Percentage of Colleges in the Sample that Use Website Search Engine Optimization Strategies Other than Direct Payments to Search Engine Providers as a Way to Market the College, Broken Out by Type of College
420 Percentage of Colleges in the Sample that Use Website Search Engine Optimization Strategies Other than Direct Payments to Search Engine Providers as a Way to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
421 Percentage of Colleges in the Sample that Use Podcasts as a Way to Market the College
422 Percentage of Colleges in the Sample that Use Podcasts as a Way to Market the College, Broken Out by Public or Private Status of the College
423 Percentage of Colleges in the Sample that Use Podcasts as a Way to Market the College, Broken Out by Level of Full Time Equivalent Enrollment
424 Percentage of Colleges in the Sample that Use Podcasts as a Way to Market the College, Broken Out by Type of College
425 Percentage of Colleges in the Sample that Use Podcasts as a Way to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
426 Percentage of Colleges in the Sample that Maintain a Blog for Purposes of Student Recruitment
427 Percentage of Colleges in the Sample that Maintain a Blog for Purposes of Student Recruitment, Broken Out by Public or Private Status of the College
428 Percentage of Colleges in the Sample that Maintain a Blog for Purposes of Student Recruitment, Broken Out by Level of Full Time Equivalent Enrollment
429 Percentage of Colleges in the Sample that Maintain a Blog for Purposes of Student Recruitment, Broken Out by Type of College
430 Percentage of Colleges in the Sample that Maintain a Blog for Purposes of Student Recruitment, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
431 Percentage of Colleges in the Sample that Make Recruitment Visits to High School Guidance Counselors
432 Percentage of Colleges in the Sample that Make Recruitment Visits to High School Guidance Counselors, Broken Out by Public or Private Status of the College
433 Percentage of Colleges in the Sample that Make Recruitment Visits to High School Guidance Counselors, Broken Out by Level of Full Time Equivalent Enrollment
434 Percentage of Colleges in the Sample that Make Recruitment Visits to High School Guidance Counselors, Broken Out by Type of College
435 Percentage of Colleges in the Sample that Make Recruitment Visits to High School Guidance Counselors, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
5 CHAPTER FIVE: TRENDS IN PUBLISHING THE COLLEGE VIEWBOOK
51 Does The College Publish A Viewbook That Describes The College To Prospective Applicants?
52 Does The College Publish A Viewbook That Describes The College To Prospective Applicants?, Broken Out By Public Or Private Status Of The College
53 Does The College Publish A Viewbook That Describes The College To Prospective Applicants?, Broken Out By Level of Full Time Equivalent Enrollment
54 Does The College Publish A Viewbook That Describes The College To Prospective Applicants?, Broken Out By Type Of College
55 Does The College Publish A Viewbook That Describes The College To Prospective Applicants?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
56 Mean, Median, Minimum and Maximum Number of Copies of the Viewbook Distributed in the Past Year
57 Mean, Median, Minimum and Maximum Number of Copies of the Viewbook Distributed in the Past Year, Broken Out by Public or Private Status of the College
58 Mean, Median, Minimum and Maximum Number of Copies of the Viewbook Distributed in the Past Year, Broken Out by Level of Full Time Equivalent Enrollment
59 Mean, Median, Minimum and Maximum Mean, Median, Minimum and Maximum Number of Copies of the Viewbook Distributed in the Past Year, Broken Out by Type of College
510 Mean, Median, Minimum and Maximum Mean, Median, Minimum and Maximum Number of Copies of the Viewbook Distributed in the Past Year, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
511 How the Colleges in the Sample Print the Viewbook
512 How the Colleges in the Sample Print the Viewbook, Broken Out by Public or Private Status of the College
513 How the Colleges in the Sample Print the Viewbook, Broken Out by Level of Full Time Equivalent Enrollment
514 How the Colleges in the Sample Print the Viewbook, Broken Out by Type of College
515 How the Colleges in the Sample Print the Viewbook, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
516 Mean, Median, Minimum and Maximum Approximate Printing Cost Per Viewbook Printed (in $)
517 Mean, Median, Minimum And Maximum Approximate Printing Cost Per Viewbook Printed (In $), Broken Out By Public Or Private Status Of The College
518 Mean, Median, Minimum And Maximum Approximate Printing Cost Per Viewbook Printed (In $), Broken Out By Level Of Full Time Equivalent Enrollment
519 Mean, Median, Minimum And Maximum Approximate Printing Cost Per Viewbook Printed (In $), Broken Out By Type Of College
520 Mean, Median, Minimum And Maximum Approximate Printing Cost Per Viewbook Printed (In $), Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
521 Does The College Also Have A PDF Or Other Downloadable Electronic Version Of The Viewbook?
522 Does The College Also Have A PDF Or Other Downloadable Electronic Version Of The Viewbook?, Broken Out by Public or Private Status of the College
523 Does The College Also Have A PDF Or Other Downloadable Electronic Version Of The Viewbook?, Broken Out By Level Of Full Time Equivalent Enrollment
524 Does The College Also Have A PDF Or Other Downloadable Electronic Version Of The Viewbook?, Broken Out By Type Of College
525 Does The College Also Have A PDF Or Other Downloadable Electronic Version Of The Viewbook?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
526 Does The College Have A Version Of The Viewbook Posted On Its Website?
527 Does The College Have A Version Of The Viewbook Posted On Its Website?, Broken Out By Public Or Private Status Of The College
528 Does The College Have A Version Of The Viewbook Posted On Its Website?, Broken Out By Level Of Full Time Equivalent Enrollment
529 Does The College Have A Version Of The Viewbook Posted On Its Website?, Broken Out By Type Of College
530 Does The College Have A Version Of The Viewbook Posted On Its Website?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
531 Does the College Have a DVD Version of the Viewbook?
532 Does the College Have a DVD Version of the Viewbook?, Broken Out by Public or Private Status of the College
533 Does the College Have a DVD Version of the Viewbook?, Broken Out by Level of Full Time Equivalent Enrollment
534 Does the College Have a DVD Version of the Viewbook?, Broken Out by Type of College
535 Does the College Have a DVD Version of the Viewbook?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
536 Does The College Have A Podcast Version Of The Viewbook?
537 Does the College have a Palm Pilot Version of the Viewbook?
538 Trend in the Number of Viewbooks Printed
539 Trend in the Number of Viewbooks Printed, Broken Out by Public or Private Status of the College
540 Trend in the Number of Viewbooks Printed, Broken Out by Level of Full Time Equivalent Enrollment
541 Trend in the Number of Viewbooks Printed, Broken Out by Type of College
542 Trend in the Number of Viewbooks Printed, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
543 Mean, Median, Minimum and Maximum Number of PDF Viewbooks Downloaded in the Past Year
544 Mean, Median, Minimum and Maximum Number of DVD Viewbooks Distributed in the Past Year, No Breakout levels title
545 Mean, Median, Minimum and Maximum Number of DVD Viewbooks Distributed in the Past Year, Broken Out by Public or Private Status of the College
6 CHAPTER SIX: TRENDS IN COLLEGE DIRECT MAIL MARKETING EFFORTS
61 Mean, Median, Minimum and Maximum Number of Households to Which Promotional Materials Were Sent in the Past Year
62 Mean, Median, Minimum and Maximum Mean, Median, Minimum and Maximum Number of Households to Which Promotional Materials Were Sent in the Past Year, Broken Out by Public or Private Status of the College
63 Mean, Median, Minimum and Maximum Mean, Median, Minimum and Maximum Number of Households to Which Promotional Materials Were Sent in the Past Year, Broken Out by Level of Full Time Equivalent Enrollment
64 Mean, Median, Minimum and Maximum Number of Households to Which Promotional Materials Were Sent in the Past Year, Broken Out by Type of College
65 Mean, Median, Minimum and Maximum Number of Households to Which Promotional Materials Were Sent in the Past Year, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
66 Trend Over the Past Year in the Volume of Postal Mailings for Marketing the College
67 Trend Over the Past Year in the Volume of Postal Mailings for Marketing the College, Broken Out by Public or Private Status of the College
68 Trend Over the Past Year in the Volume of Postal Mailings for Marketing the College, Broken Out by Level of Full Time Equivalent Enrollment
69 Trend Over the Past Year in the Volume of Postal Mailings for Marketing the College, Broken Out by Type of College
610 Trend Over the Past Year in the Volume of Postal Mailings for Marketing the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
611 Opinion Of The Role Of Postal Direct Mail In The College's Marketing Efforts
612 Opinion Of The Role Of Postal Direct Mail In The College's Marketing Efforts, Broken Out By Public Or Private Status Of The College
613 Opinion Of The Role Of Postal Direct Mail In The College's Marketing Efforts, Broken Out by Level of Full Time Equivalent Enrollment
614 Opinion Of The Role Of Postal Direct Mail In The College's Marketing Efforts, Broken Out by Type of College
615 Opinion Of The Role Of Postal Direct Mail In The College's Marketing Efforts, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
616 Mean, Median, Minimum and Maximum Spending on Mailing Lists for the College Direct Mail Promotional Recruitment Effort (in $)
617 Mean, Median, Minimum and Maximum Spending on Mailing Lists for the College Direct Mail Promotional Recruitment Effort (in $), Broken Out by Public or Private Status of the College
618 Mean, Median, Minimum and Maximum Spending on Mailing Lists for the College Direct Mail Promotional Recruitment Effort (in $), Broken Out by Level of Full Time Equivalent Enrollment
619 Mean, Median, Minimum and Maximum Spending on Mailing Lists for the College Direct Mail Promotional Recruitment Effort (in $), Broken Out by Type of College
620 Mean, Median, Minimum and Maximum Spending on Mailing Lists for the College Direct Mail Promotional Recruitment Effort (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
7 CHAPTER SEVEN: MARKETING THROUGH THE COLLEGE WEBSITE
71 Does The College Website Include A Virtual Tour Of The Campus?
72 Does The College Website Include A Virtual Tour Of The Campus?, Broken Out By Public Or Private Status Of The College
73 Does The College Website Include A Virtual Tour Of The Campus?, Broken Out By Level Of Full Time Equivalent Enrollment
74 Does The College Website Include A Virtual Tour Of The Campus?, Broken Out By Type Of College
75 Does The College Website Include A Virtual Tour Of The Campus?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
76 Percentage Of Colleges In The Sample That Allow Applications To Be Filed Through The College Website
77 Percentage of Colleges in the Sample that Allow Applications to be Filed Through the College Website, Broken Out by Public or Private Status of the College
78 Percentage of Colleges in the Sample that Allow Applications to be Filed Through the College Website, Broken Out by Level of Full Time Equivalent Enrollment
79 Percentage of Colleges in the Sample that Allow Applications to be Filed Through the College Website, Broken Out by Type of College
710 Percentage of Colleges in the Sample that Allow Applications to be Filed Through the College Website, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
711 Percentage of Colleges in the Sample that Answer Questions About the Application Via Email
712 Percentage of Colleges in the Sample that Answer Questions About the Application Via Email, Broken Out by Public or Private Status of the College
713 Percentage of Colleges in the Sample that Answer Questions About the Application Via Email, Broken Out by Level of Full Time Equivalent Enrollment
714 Percentage of Colleges in the Sample that Answer Questions About the Application Via Email, Broken Out by Type of College
715 Percentage of Colleges in the Sample that Answer Questions About the Application Via Email, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
716 Percentage of Colleges in the Sample that Offer Instant Messaging or Interactive Chat to Potential Enrollees Visiting the College Web Site
717 Percentage of Colleges in the Sample that Offer Instant Messaging or Interactive Chat to Potential Enrollees Visiting the College Website, Broken Out by Public or Private Status of the College
718 Percentage of Colleges in the Sample that Offer Instant Messaging or Interactive Chat to Potential Enrollees Visiting the College Website, Broken Out by Level of Full Time Equivalent Enrollment
719 Percentage of Colleges in the Sample that Offer Instant Messaging or Interactive Chat to Potential Enrollees Visiting the College Website, Broken Out by Type of College
720 Percentage of Colleges in the Sample that Offer Instant Messaging or Interactive Chat to Potential Enrollees Visiting the College Website, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
721 Percentage of Colleges in the Sample that Enable Applicants to Receive Admission Decisions through the College Website
722 Percentage of Colleges in the Sample that Enable Applicants to Receive Admission Decisions through the College Website, Broken Out by Public or Private Status of the College
723 Percentage of Colleges in the Sample that Enable Applicants to Receive Admission Decisions through the College Website, Broken Out by Level of Full Time Equivalent Enrollment
724 Percentage of Colleges in the Sample that Enable Applicants to Receive Admission Decisions through the College Website, Broken Out by Type of College
725 Percentage of Colleges in the Sample that Enable Applicants to Receive Admission Decisions through the Website, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
726 Mean, Median, Minimum And Maximum Percentage Of The Total Applications Received By The College That Come Through The College Website
727 Mean, Median, Minimum And Maximum Percentage Of The Total Applications Received By The College That Come Through The College Website, Broken Out By Public Or Private Status Of The College
728 Mean, Median, Minimum And Maximum Percentage Of The Total Applications Received By The College That Come Through The College Website, Broken Out By Level Of Full Time Equivalent Enrollment
729 Mean, Median, Minimum And Maximum Percentage Of The Total Applications Received By The College That Come Through The College Website, Broken Out By Type Of College
730 Mean, Median, Minimum And Maximum Percentage Of The Total Applications Received By The College That Come Through The College Website, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
731 Does The College Website Include 'Personalization' Features That Enable Visitors To The Website To Register Their Concerns And Preferences So That The Website 'Recognizes' Them At Their Next Visit And Presents To Them Website Features Geared To Their Interests?
732 Does The College Website Include 'Personalization' Features That Enable Visitors To The Website To Register Their Concerns And Preferences So That The Website 'Recognizes' Them At Their Next Visit And Presents To Them Website Features Geared To Their Interests?, Broken Out By Public Or Private Status Of The College
733 Does The College Website Include 'Personalization' Features That Enable Visitors To The Website To Register Their Concerns And Preferences So That The Website 'Recognizes' Them At Their Next Visit And Presents To Them Website Features Geared To Their Interests?, Broken Out By Level Of Full Time Equivalent Enrollment
734 Does The College Website Include 'Personalization' Features That Enable Visitors To The Website To Register Their Concerns And Preferences So That The Website 'Recognizes' Them At Their Next Visit And Presents To Them Website Features Geared To Their Interests?, Broken Out By Type Of College
735 Does The College Website Include 'Personalization' Features That Enable Visitors To The Website To Register Their Concerns And Preferences So That The Website 'Recognizes' Them At Their Next Visit And Presents To Them Website Features Geared To Their Interests?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
8 CHAPTER EIGHT: BLOGS & COLLEGE MARKETING
81 Has The College Ever Systematically Studied What Was Being Said About It On Blogs?
82 Has The College Ever Systematically Studied What Was Being Said About It On Blogs?, Broken Out By Public Or Private Status Of The College
83 Has The College Ever Systematically Studied What Was Being Said About It On Blogs?, Broken Out by Level of Full Time Equivalent Enrollment
84 Has The College Ever Systematically Studied What Was Being Said About It On Blogs?, Broken Out By Type Of College
85 Has The College Ever Systematically Studied What Was Being Said About It On Blogs?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
86 Within the Next Year Does the College Plan to Systematically Study What is Being Said About it on Blogs?
87 Within the Next Year Does the College Plan to Systematically Study What is Being Said About it on Blogs?, Broken Out by Public or Private Status of the College
88 Within the Next Year Does the College Plan to Systematically Study What is Being Said About it on Blogs?, Broken Out by Level of Full Time Equivalent Enrollment
89 Within the Next Year Does the College Plan to Systematically Study What is Being Said About it on Blogs?, Broken Out by Type of College
810 Within the Next Year Does the College Plan to Systematically Study What is Being Said About it on Blogs?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
811 Does The College Publish Its Own Blog Aimed At Providing Information To Applicants And Potential Applicants?
812 Does The College Publish Its Own Blog Aimed At Providing Information To Applicants And Potential Applicants?, Broken Out by Public or Private Status of the College
813 Does The College Publish Its Own Blog Aimed At Providing Information To Applicants And Potential Applicants?, Broken Out By Level Of Full Time Equivalent Enrollment
814 Does The College Publish Its Own Blog Aimed At Providing Information To Applicants And Potential Applicants?, Broken Out By Type Of College
815 Does The College Publish Its Own Blog Aimed At Providing Information To Applicants And Potential Applicants?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
816 To Your Knowledge Is Anyone On The College Enrollment, Marketing, Public Relations Or Admissions Staff Assigned The Role Of Responding To Comments About The College Or Otherwise Providing Information About The College To Bloggers?
817 To Your Knowledge Is Anyone On The College Enrollment, Marketing, Public Relations Or Admissions Staff Assigned The Role Of Responding To Comments About The College Or Otherwise Providing Information About The College To Bloggers?, Broken Out By Public Or Private Status Of The College
818 To Your Knowledge Is Anyone On The College Enrollment, Marketing, Public Relations Or Admissions Staff Assigned The Role Of Responding To Comments About The College Or Otherwise Providing Information About The College To Bloggers?, Broken Out By Level Of Full Time Equivalent Enrollment
819 To Your Knowledge Is Anyone On The College Enrollment, Marketing, Public Relations Or Admissions Staff Assigned The Role Of Responding To Comments About The College Or Otherwise Providing Information About The College To Bloggers?, Broken Out By Type Of College
820 To Your Knowledge Is Anyone On The College Enrollment, Marketing, Public Relations Or Admissions Staff Assigned The Role Of Responding To Comments About The College Or Otherwise Providing Information About The College To Bloggers?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
821 Mean, Median, Minimum and Maximum Staff Time in Hours Per Month Spent Responding to Bloggers
822 Mean, Median, Minimum and Maximum Staff Time in Hours Per Month Spent Responding to Bloggers, Broken Out by Public or Private Status of the College
823 Mean, Median, Minimum and Maximum Staff Time in Hours Per Month Spent Responding to Bloggers, Broken Out by Level of Full Time Equivalent Enrollment
824 Mean, Median, Minimum and Maximum Staff Time in Hours Per Month Spent Responding to Bloggers, Broken Out by Type of College
825 Mean, Median, Minimum and Maximum Staff Time in Hours Per Month Spent Responding to Bloggers, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
9 CHAPER NINE: SPENDING ON WEB MARKETING
91 Mean, Median, Minimum and Maximum Spending for Web Banner Ads in the Past Year (in $)
92 Mean, Median, Minimum and Maximum Spending for Web Banner Ads in the Past Year (in $), Broken Out by Public or Private Status of the College
93 Mean, Median, Minimum and Maximum Spending for Web Banner Ads in the Past Year (in $), Broken Out by Level of Full Time Equivalent Enrollment
94 Mean, Median, Minimum and Maximum Spending for Web Banner Ads in the Past Year(in $) , Broken Out by Type of College
95 Mean, Median, Minimum and Maximum Spending for Web Banner Ads in the Past Year (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
96 Mean, Median, Minimum and Maximum Spending on Website Sponsorships in the Past Year (in $)
97 Mean, Median, Minimum and Maximum Spending on Website Sponsorships in the Past Year (in $), Broken Out by Public or Private Status of the College
98 Mean, Median, Minimum and Maximum Spending on Website Sponsorships in the Past Year (in $), Broken Out by Level of Full Time Equivalent Enrollment
99 Mean, Median, Minimum and Maximum Spending on Website Sponsorships in the Past Year (in $), Broken Out by Type of College
910 Mean, Median, Minimum and Maximum Spending on Website Sponsorships in the Past Year (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
911 Mean, Median, Minim Mean, Median, Minimum and Maximum Spending on Search Engine Placement Enhancement (in $)
912 Mean, Median, Minimum and Maximum Spending on Search Engine Placement Enhancement (in $), Broken Out by Public or Private Status of the College
913 Mean, Median, Minimum and Maximum Spending on Search Engine Placement Enhancement (in $), Broken Out by Level of Full Time Equivalent Enrollment
914 Mean, Median, Minimum and Maximum Spending on Search Engine Placement Enhancement (in $), Broken Out by Type of College
915 Mean, Median, Minimum and Maximum Spending on Search Engine Placement Enhancement (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
916 Mean, Median, Minimum and Maximum Spending on Opt-In Email Broadcasts for Marketing Purposes (in $)
917 Mean, Median, Minimum and Maximum Spending on Opt-In Email Broadcasts for Marketing Purposes (in $), Broken Out by Public or Private Status of the College
918 Mean, Median, Minimum and Maximum Spending on Opt-In Email Broadcasts for Marketing Purposes (in $), Broken Out by Level of Full Time Equivalent Enrollment
919 Mean, Median, Minimum and Maximum Spending on Opt-In Email Broadcasts for Marketing Purposes (in $), Broken Out by Type of College
920 Mean, Median, Minimum and Maximum Spending on Opt-In Email Broadcasts for Marketing Purposes (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
921 Mean, Median, Minimum and Maximum Spending on Previously Unspecified Forms of Online Marketing (in $)
922 Mean, Median, Minimum and Maximum Spending on Previously Unspecified Forms of Online Marketing (in $), Broken Out by Public or Private Status of the College
923 Does the College Regularly Send Email Messages About New Programs to Alumni?
924 Does The College Regularly Send Emails About New Programs To Alumni?, Broken Out by Public or Private Status of the College
925 Does The College Regularly Send Emails About New Programs To Alumni?, Broken Out By Level Of Full Time Equivalent Enrollment
926 Does The College Regularly Send Emails About New Programs To Alumni?, Broken Out By type of College
927 Does The College Regularly Send Emails About New Programs To Alumni?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
928 Does The College Use Any Of The Paid Advertising Services Offered By Google?
929 Does The College Use Any Of The Paid Advertising Services Offered By Google?, Broken Out By Public Or Private Status Of The College
930 Does The College Use Any Of The Paid Advertising Services Offered By Google?, Broken Out By Level Of Full Time Equivalent Enrollment
931 Does The College Use Any Of The Paid Advertising Services Offered By Google?, Broken Out by Type of College
932 Does The College Use Any Of The Paid Advertising Services Offered By Google, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
933 Does The College Use Any Of The Paid Advertising Services Offered By Yahoo?
934 Does the College Use Any of the Paid Advertising Services Offered by Yahoo?, Broken Out by Public or Private Status of the College
935 Does the College Use Any of the Paid Advertising Services Offered by Yahoo?, Broken Out by Level of Full Time Equivalent Enrollment
936 Does the College Use Any of the Paid Advertising Services Offered by Yahoo?, Broken Out by Type of College
937 Does The College Use Any Of The Paid Advertising Services Offered By Yahoo?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
938 Does The College Use Any Of The Paid Advertising Services Offered By America Online?
939 Does The College Use Any Of The Paid Advertising Services Offered By MSN?
940 Does The College Use Any Of The Paid Advertising Services Offered By Any Search Engine Not Previously Cited?
941 Does The College Use Any Of The Paid Advertising Services Offered By Any Search Engine Not Previously Cited?, Broken Out By Public Or Private Status Of The College
942 Does the College Use Any of the Paid Advertising Services Offered by Any Search Engine Not Previously Cited?, Broken Out by Level of Full Time Equivalent Enrollment
943 Does the College Use Any of the Paid Advertising Services Offered by Any Search Engine Not Previously Cited?, Broken Out by Type of College
944 Does the College Use Any of the Paid Advertising Services Offered by Any Search Engine Not Previously Cited?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
945 Mean, Median, Minimum And Maximum Percentage Of College Marketing Budget Spent On All Forms Of Online Advertising Including Website Development, Email Newsletters, Blogs, Search Engine Optimization, Site Sponsorship And Ads, Podcasts, Electronic Press Release Services, And Other Online Marketing Vehicles (In $)
946 Mean, Median, Minimum And Maximum Percentage Of College Marketing Budget Spent On All Forms Of Online Advertising Including Website Development, Email Newsletters, Blogs, Search Engine Optimization, Site Sponsorship And Ads, Podcasts, Electronic Press Release Services, And Other Online Marketing Vehicles (In $),Broken Out By Public Or Private Status Of The College
947 Mean, Median, Minimum And Maximum Percentage Of College Marketing Budget Spent On All Forms Of Online Advertising Including Website Development, Email Newsletters, Blogs, Search Engine Optimization, Site Sponsorship And Ads, Podcasts, Electronic Press Release Services, And Other Online Marketing Vehicles, Broken Out By Level Of Full Time Equivalent Enrollment
948 Mean, Median, Minimum And Maximum Percentage Of College Marketing Budget Spent On All Forms Of Online Advertising Including Website Development, Email Newsletters, Blogs, Search Engine Optimization, Site Sponsorship And Ads, Podcasts, Electronic Press Release Services, And Other Online Marketing Vehicles, Broken Out By Type Of College
949 Mean, Median, Minimum And Maximum Percentage Of College Marketing Budget Spent On All Forms Of Online Advertising Including Website Development, Email Newsletters, Blogs, Search Engine Optimization, Site Sponsorship And Ads, Podcasts, Electronic Press Release Services, And Other Online Marketing Vehicles , Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
950 Trend in College Spending for Online Marketing Over the Past Two Years
951 Trend in College Spending for Online Marketing Over the Past Two Years, Broken Out by Public or Private Status of the College
952 Trend in College Spending for Online Marketing Over the Past Two Years, Broken Out by Level of Full Time Equivalent Enrollment
953 Trend in College Spending for Online Marketing Over the Past Two Years, Broken Out by Type of College
954 Trend in College Spending for Online Marketing Over the Past Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
10 CHAPTER TEN: USE OF PUBLIC RELATIONS AGENCIES, ADVERTISING AGENCIES, MARKET RESEARCH FIRMS AND OTHER MARKETING ORIENTED CONSULTANCIES
101 Has The College Used Any Public Relations Agency Within The Past Two Years For Projects Related To Student Recruitment Or Retention?
102 Has The College Used Any Public Relations Agency Within The Past Two Years For Projects Related To Student Recruitment Or Retention?, Broken Out By Public Or Private Status Of The College
103 Has The College Used Any Public Relations Agency Within The Past Two Years For Projects Related To Student Recruitment Or Retention?, Broken Out By Level Of Full Time Equivalent Enrollment
104 Has The College Used Any Public Relations Agency Within The Past Two Years For Projects Related To Student Recruitment Or Retention?, Broken Out By Type Of College
105 Has The College Used Any Public Relations Agency Within The Past Two Years For Projects Related To Student Recruitment Or Retention?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
106 Percentage of Colleges that Have Used an Advertising Agency Within the Past Two Years
107 Percentage of Colleges that Have Used an Advertising Agency Within the Past Two Years, Broken Out by Public or Private Status of the College
108 Percentage of Colleges that Have Used an Advertising Agency Within the Past Two Years, Broken Out by Level of Full Time Equivalent Enrollment
109 Percentage of Colleges that Have Used an Advertising Agency Within the Past Two Years, Broken Out by Type of College
1010 Percentage of Colleges that Have Used an Advertising Agency Within the Past Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1011 Percentage of Colleges that Have Used a Market Research Firm Within the Past Two Years
1012 Percentage of Colleges that Have Used a Market Research Firm Within the Past Two Years, Broken Out by Public or Private Status of the College
1013 Percentage of Colleges that Have Used a Market Research Firm Within the Past Two Years, Broken Out by Level of Full Time Equivalent Enrollment
1014 Percentage of Colleges that Have Used a Market Research Firm Within the Past Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1015 Percentage of Colleges that Have Used a Marketing Consultancy Within the Past Two Years
1016 Percentage of Colleges that Have Used a Marketing Consultancy Within the Past Two Years, Broken Out by Public or Private Status of the College
1017 Percentage of Colleges that Have Used a Marketing Consultancy Within the Past Two Years, Broken Out by Level of Full Time Equivalent Enrollment
1018 Percentage of Colleges that Have Used a Marketing Consultancy Within the Past Two Years, Broken Out by Type of College
1019 Percentage of Colleges that Have Used a Marketing Consultancy Within the Past Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1020 Percentage of Colleges that Have Contracted for Marketing Assistance not Previously Specified Within the Past Two Years
1021 Percentage of Colleges that Have Contracted for Marketing Assistance not Previously Specified Within the Past Two Years, Broken Out by Public or Private Status of the College
1022 Percentage of Colleges that Have Contracted for Marketing Assistance not Previously Specified Within the Past Two Years, Broken Out by Level of Full Time Equivalent Enrollment
1023 Percentage of Colleges that Have Contracted for Marketing Assistance not Previously Specified Within the Past Two Years, Broken Out by Type of College
1024 Percentage of Colleges that Have Contracted for Marketing Assistance not Previously Specified Within the Past Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
11 CHAPTER ELEVEN: SPENDING ON PUBLIC RELATIONS AGENCIES, ADVERTISING AGENCIES, MARKET RESEARCH FIRMS AND OTHER MARKETING ORIENTED CONSULTANCIES
111 Mean, Median, Minimum and Maximum Annual Spending on Public Relations Agencies for Projects Related to Student Recruitment or Retention(in $)
112 Mean, Median, Minimum and Maximum Annual Spending on Public Relations Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Public or Private Status of the College
113 Mean, Median, Minimum and Maximum Annual Spending on Public Relations Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Level of Full Time Equivalent Enrollment
114 Mean, Median, Minimum and Maximum Annual Spending on Public Relations Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Type of College
115 Mean, Median, Minimum and Maximum Annual Spending on Advertising Agencies for Projects Related to Student Recruitment or Retention (in $)
116 Mean, Median, Minimum and Maximum Annual Spending on Advertising Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Public or Private Status of the College
117 Mean, Median, Minimum and Maximum Annual Spending on Advertising Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Level of Full Time Equivalent Enrollment
118 Mean, Median, Minimum and Maximum Annual Spending on Advertising Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Type of College
119 Mean, Median, Minimum and Maximum Annual Spending on Advertising Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1110 Mean, Median, Minimum and Maximum Annual Spending on Market Research Firms (in $)
1111 Mean, Median, Minimum and Maximum Annual Spending on Market Research Firms (in $), Broken Out by Public or Private Status of the College
1112 Mean, Median, Minimum and Maximum Annual Spending on Market Research Firms(in $), Broken Out by Level of Full Time Equivalent Enrollment
1113 Mean, Median, Minimum and Maximum Annual Spending on Market Research Firms (in $), Broken Out by Type of College
1114 Mean, Median, Minimum and Maximum Annual Spending on Market Research Firms (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1115 Mean, Median, Minimum and Maximum Annual Spending on Marketing Consultancies Not Previously Cited (in $)
1116 Mean, Median, Minimum and Maximum Annual Spending on Marketing Consultancies Not Previously Cited (in $), Broken Out by Public or Private Status of the College
1117 Mean, Median, Minimum and Maximum Spending on Marketing Consultancies Not Previously Cited (in $), Broken Out by Level of Full Time Equivalent Enrollment
1118 Mean, Median, Minimum and Maximum Spending on Marketing Consultancies Not Previously Cited (in $), Broken Out by Type of College
1119 Mean, Median, Minimum and Maximum Spending on Marketing Consultancies Not Previously Cited (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1120 Percentage of Colleges in the Sample that Plan to Use a Public Relations Firm for the Purpose of Student Recruitment or Retention Within the Next Two Years
1121 Percentage of Colleges in the Sample that Plan to Use a Public Relations Firm for the Purpose of Student Recruitment or Retention Within the Next Two Years, Broken Out by Public or Private Status of the College
1122 Percentage of Colleges in the Sample that Plan to Use a Public Relations Firm for the Purpose of Student Recruitment or Retention Within the Next Two Years, Broken Out by Level of Full Time Equivalent Enrollment
1123 Percentage of Colleges in the Sample that Plan to Use a Public Relations Firm for the Purpose of Student Recruitment or Retention Within the Next Two Years, Broken Out by Type of College
1124 Percentage of Colleges in the Sample that Plan to Use a Public Relations Firm for the Purpose of Student Recruitment or Retention Within the Next Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1125 Percentage of Colleges in the Sample that Plan to Use an Advertising Agency for the Purpose of Student Retention or Recruitment Within the Next Two Years
1126 Percentage of Colleges in the Sample that Plan to Use an Advertising Agency for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Public or Private Status of the College
1127 Percentage of Colleges in the Sample that Plan to Use an Advertising Agency for the Purpose of Student Retention or Recruitment Within the Next Two Years , Broken Out by Level of Full Time Equivalent Enrollment
1128 Percentage of Colleges in the Sample that Plan to Use an Advertising Agency for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Type of College
1129 Percentage of Colleges in the Sample that Plan to Use an Advertising Agency for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1130 Percentage of Colleges in the Sample that Plan to Use a Market Research Firm for the Purpose of Student Retention or Recruitment Within the Next Two Years
1131 Percentage of Colleges in the Sample that Plan to Use a Market Research Firm for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Public or Private Status of the College
1132 Percentage of Colleges in the Sample that Plan to Use a Market Research Firm for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Level of Full Time Equivalent Enrollment
1133 Percentage of Colleges in the Sample that Plan to Use a Market Research Firm for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Type of College
1134 Percentage of Colleges in the Sample that Plan to Use a Market Research Firm for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1135 Percentage of Colleges in the Sample that Plan to Use a Marketing Consultancy for the Purpose of Student Retention or Recruitment Within the Next Two Years
1136 Percentage of Colleges in the Sample that Plan to Use a Marketing Consultancy for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Public or Private Status of the College
1137 Percentage of Colleges in the Sample that Plan to Use a Marketing Consultancy for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Level of Full Time Equivalent Enrollment
1138 Percentage of Colleges in the Sample that Plan to Use a Marketing Consultancy for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Type of College
1139 Percentage of Colleges in the Sample that Plan to Use a Marketing Consultancy for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1140 Mean, Median, Minimum And Maximum College Spending In The Past Year On Reports, Studies, Newsletters, Seminars, Conferences And Other Products Primarily Focused On Teaching or Informing About College Marketing Issues (in $)
1141 Mean, Median, Minimum And Maximum College Spending In The Past Year On Reports, Studies, Newsletters, Seminars, Conferences And Other Products Primarily Focused On Teaching or Informing About College Marketing Issues (in $), Broken Out By Public or Private Status of the College
1142 Mean, Median, Minimum And Maximum College Spending In The Past Year On Reports, Studies, Newsletters, Seminars, Conferences And Other Products Primarily Focused On Teaching or Informing About College Marketing Issues (in $), Broken Out by Level of Full Time Equivalent Enrollment
1143 Mean, Median, Minimum And Maximum College Spending In The Past Year On Reports, Studies, Newsletters, Seminars, Conferences And Other Products Primarily Focused On Teaching or Informing About College Marketing Issues (in $), Broken Out by Type of College
1144 Mean, Median, Minimum And Maximum College Spending In The Past Year On Reports, Studies, Newsletters, Seminars, Conferences And Other Products Primarily Focused On Teaching or Informing About College Marketing Issues (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
12 CHAPTER TWELVE: TRENDS IN COLLEGE NEWSPAPER & MAGAZINE ADVERTISING FOR RECRUITMENT
121 Percentage of Colleges that Have Advertised in High School Newspapers in the Past Year
122 Percentage of Colleges that Have Advertised in High School Newspapers in the Past Year, Broken Out by Public or Private Status of the College
123 Percentage of Colleges that Have Advertised in High School Newspapers in the Past Year, Broken Out by Level of Full Time Equivalent Enrollment
124 Percentage of Colleges that Have Advertised in High School Newspapers in the Past Year, Broken Out by Type of College
125 Percentage of Colleges that Have Advertised in High School Newspapers in the Past Year, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
126 Percentage of Colleges that have Advertised in the Past Year in Other Colleges’ Student Newspapers
127 Percentage of Colleges that have Advertised in the Past Year in Other Colleges’ Student Newspapers, Broken Out by Public or Private Status of the College
128 Percentage of Colleges that have Advertised in the Past Year in Other Colleges’ Student Newspapers, Broken Out by Level of Full Time Equivalent Enrollment
129 Percentage of Colleges that have Advertised in the Past Year in Other Colleges’ Student Newspapers, Broken Out by Type of College
1210 Percentage of Colleges that have Advertised in the Past Year in Other Colleges’ Student Newspapers, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1211 Percentage of Colleges that have Advertised in the Past Year in Weekly Newspapers
1212 Percentage of Colleges that have Advertised in the Past Year in Weekly Newspapers, Broken Out by Public or Private Status of the College
1213 Percentage of Colleges that have Advertised in the Past Year in Weekly Newspapers, Broken Out by Level of Full Time Equivalent Enrollment
1214 Percentage of Colleges that have Advertised in the Past Year in Weekly Newspapers, Broken Out by Type of College
1215 Percentage of Colleges that have Advertised in the Past Year in Weekly Newspapers, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1216 Percentage of Colleges that have Advertised in the Past Year in Alternative Newspapers
1217 Percentage of Colleges that have Advertised in the Past Year in Alternative Newspapers, Broken Out by Public or Private Status of the College
1218 Percentage of Colleges that have Advertised in the Past Year in Alternative Newspapers, Broken Out by Level of Full Time Equivalent Enrollment
1219 Percentage of Colleges that have Advertised in the Past Year in Alternative Newspapers, Broken Out by Type of College
1220 Percentage of Colleges that have Advertised in the Past Year in Alternative Newspapers, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1221 Percentage of Colleges that have Advertised in the Past Year in Daily Newspapers
1222 Percentage of Colleges that have Advertised in the Past Year in Daily Newspapers, Broken Out by Public or Private Status of the College
1223 Percentage of Colleges that have Advertised in the Past Year in Daily Newspapers, Broken Out by Level of Full Time Equivalent Enrollment
1224 Percentage of Colleges that have Advertised in the Past Year in Daily Newspapers, Broken Out by Type of College
1225 Percentage of Colleges that have Advertised in the Past Year in Daily Newspapers, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1226 Advertising in Print Vs Online Versions of Newspapers
1227 Advertising in Print Vs Online Versions of Newspapers, Broken Out by Public or Private Status of the College
1228 Advertising in Print Vs Online Versions of Newspapers, Broken Out by Level of Full Time Equivalent Enrollment
1229 Advertising in Print Vs Online Versions of Newspapers Broken Out by Type of College
1230 Advertising in Print Vs Online Versions of Newspapers, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1231 Trend in the Volume of Newspaper Advertising
1232 Trend in the Volume of Newspaper Advertising, Broken Out by Public or Private Status of the College
1233 Trend in the Volume of Newspaper Advertising, Broken Out by Level of Full Time Equivalent Enrollment
1234 Trend in the Volume of Newspaper Advertising, Broken Out by Type of College
1235 Trend in the Volume of Newspaper Advertising, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
13 CHAPTER THIRTEEN: THE COLLEGE MAGAZINE AS A MARKETING VEHICLE
131 Does The College Publish Its Own Magazine?
132 Does The College Publish Its Own Magazine?, Broken Out by Public or Private Status of the College
133 Does The College Publish Its Own Magazine?, Broken Out by Level of Full Time Equivalent Enrollment
134 Does The College Publish Its Own Magazine?, Broken Out by Type of College
135 Does The College Publish Its Own Magazine?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
136 Outsourcing Vs In-House Production of the College Magazine
137 Outsourcing Vs In-House Production of the College Magazine, Broken Out by Public or Private Status of the College
138 Outsourcing Vs In-House Production of the College Magazine, Broken Out by Level of Full Time Equivalent Enrollment
139 Outsourcing Vs In-House Production of the College Magazine, Broken Out by Type of College
1310 Outsourcing Vs In-House Production of the College Magazine, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1311 Mean, Median, Minimum and Maximum Annual Budget for the College’s Marketing-Oriented Magazine (in $)
1312 Mean, Median, Minimum and Maximum Annual Budget for the College’s Marketing-Oriented Magazine (in $), Broken Out by Public or Private Status of the College
1313 Mean, Median, Minimum and Maximum Annual Budget for the College’s Marketing-Oriented Magazine (in $), Broken Out by Level of Full Time Equivalent Enrollment
14 CHAPTER FOURTEEN: SPONSORED CAMPUS VISITS AND OUTREACH TO GUIDANCE COUNSELORS
141 Does The College Pay Student Expenses For Select Groups Of Particularly Desirable Students To Visit The Campus?
142 Does The College Pay Student Expenses For Select Groups Of Particularly Desirable Students To Visit The Campus?, Broken Out By Public Or Private Status Of The College
143 Does The College Pay Student Expenses For Select Groups Of Particularly Desirable Students To Visit The Campus?, Broken Out by Level of Full Time Equivalent Enrollment
144 Does The College Pay Student Expenses For Select Groups Of Particularly Desirable Students To Visit The Campus?, Broken Out by Type of College
145 Does The College Pay Student Expenses For Select Groups Of Particularly Desirable Students To Visit The Campus?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
146 Mean, Median, Minimum and Maximum College Spending on Sponsored Campus Visits (in $)
147 Mean, Median, Minimum and Maximum College Spending on Sponsored Campus Visits (in $), Broken Out by Public or Private Status of the College
148 Mean, Median, Minimum and Maximum College Spending on Sponsored Campus Visits (in $), Broken Out by Level of Full Time Equivalent Enrollment
149 Mean, Median, Minimum and Maximum College Spending on Sponsored Campus Visits (in $), Broken Out by Type of College
1410 Mean, Median, Minimum and Maximum College Spending on Sponsored Campus Visits (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1411 Mean, Median, Minimum and Maximum Number of Visits to High School Guidance Counselors Made by the College Marketing Staff in the Past Year
1412 Mean, Median, Minimum and Maximum Number of Visits to High School Guidance Counselors Made by the College Marketing Staff in the Past Year, Broken Out by Public or Private Status of the College
1413 Mean, Median, Minimum and Maximum Number of Visits to High School Guidance Counselors Made by the College Marketing Staff in the Past Year, Broken Out by Level of Full Time Equivalent Enrollment
1414 Mean, Median, Minimum and Maximum Number of Visits to High School Guidance Counselors Made by the College Marketing Staff in the Past Year, Broken Out by Type of College
1415 Mean, Median, Minimum and Maximum Number of Visits to High School Guidance Counselors Made by the College Marketing Staff in the Past Year, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1416 Does The College Use An Opt-In Email Broadcast To Announce New College Programs, Tours And Other Admissions-Related Information To High School Guidance Counselors or Others Who Impact The Admissions Process?
1417 Does The College Use An Opt-In Email Broadcast To Announce New College Programs, Tours And Other Admissions-Related Information To High School Guidance Counselors or Others Who Impact The Admissions Process?, Broken Out By Public or Private Status of the College
1418 Does The College Use An Opt-In Email Broadcast To Announce New College Programs, Tours And Other Admissions-Related Information To High School Guidance Counselors or Others Who Impact The Admissions Process?, Broken Out By Level of Full Time Equivalent Enrollment
1419 Does The College Use An Opt-In Email Broadcast To Announce New College Programs, Tours And Other Admissions-Related Information To High School Guidance Counselors or Others Who Impact The Admissions Process?, Broken Out By Type Of College
1420 Does The College Use An Opt-In Email Broadcast To Announce New College Programs, Tours And Other Admissions-Related Information To High School Guidance Counselors or Others Who Impact The Admissions Process?, Broken Out By Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
15 CHAPTER FIFTEEN: TRENDS IN COLLEGE RADIO AND TELEVISON ADVERTISING FOR RECRUITMENT
151 Percentage of Colleges in the Sample that have Ever Advertised on the Radio
152 Percentage of Colleges in the Sample that have Ever Advertised on the Radio, Broken Out by Public or Private Status of the College
153 Percentage of Colleges in the Sample that have Ever Advertised on the Radio, Broken Out by Level of Full Time Equivalent Enrollment
154 Percentage of Colleges in the Sample that have Ever Advertised on the Radio, Broken Out by Type of College
155 Percentage of Colleges in the Sample that have Ever Advertised on the Radio, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
156 Percentage of Colleges in the Sample that Currently Advertise on the Radio
157 Percentage of Colleges in the Sample that Currently Advertise on the Radio, Broken Out by Public or Private Status of the College
158 Percentage of Colleges in the Sample that Currently Advertise on the Radio, Broken Out by Level of Full Time Equivalent Enrollment
159 Percentage of Colleges in the Sample that Currently Advertise on the Radio, Broken Out by Type of College
1510 Percentage of Colleges in the Sample that Currently Advertise on the Radio, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1511 Percentage of Colleges that Plan to Advertise on the Radio Within the Next Two Years
1512 Percentage of Colleges that Plan to Advertise on the Radio Within the Next Two Years, Broken Out by Public or Private Status of the College
1513 Percentage of Colleges that Plan to Advertise on the Radio Within the Next Two Years, Broken Out by Level of Full Time Equivalent Enrollment
1514 Percentage of Colleges that Plan to Advertise on the Radio Within the Next Two Years, Broken Out by Type of College
1515 Percentage of Colleges that Plan to Advertise on the Radio Within the Next Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1516 Mean, Median, Minimum and Maximum Number of Radio Stations On Which the College has Run Its Ads
1517 Mean, Median, Minimum and Maximum Number of Radio Stations On Which the College has Run Its Ads, Broken Out by Public or Private Status of the College
1518 Mean, Median, Minimum and Maximum Number of Radio Stations On Which the College has Run Its Ads, Broken Out by Level of Full Time Equivalent Enrollment
1519 Mean, Median, Minimum and Maximum Number of Radio Stations On Which the College has Run Its Ads, Broken Out by Type of College
1520 Mean, Median, Minimum and Maximum Number of Radio Stations On Which the College has Run Its Ads, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1521 Attractiveness of Radio Music Programming as an Advertising Channel for the College
1522 Attractiveness of Radio Music Programming as an Advertising Channel for the College, Broken Out by Public or Private Status of the College
1523 Attractiveness of Radio Music Programming as an Advertising Channel for the College, Broken Out by Level of Full Time Equivalent Enrollment
1524 Attractiveness of Radio Music Programming as an Advertising Channel for the College, Broken Out by Type of College
1525 Attractiveness of Radio Music Programming as an Advertising Channel for the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1526 Attractiveness of Radio Sports Programming as an Advertising Channel for the College
1527 Attractiveness of Radio Sports Programming as an Advertising Channel for the College, Broken Out by Public or Private Status of the College
1528 Attractiveness of Radio Sports Programming as an Advertising Channel for the College, Broken Out by Level of Full Time Equivalent Enrollment
1529 Attractiveness of Radio Sports Programming as an Advertising Channel for the College, Broken Out by Type of College
1530 Attractiveness of Radio Sports Programming as an Advertising Channel for the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1531 Attractiveness of Radio Talk Show Programming as an Advertising Channel for the College
1532 Attractiveness of Radio Talk Show Programming as an Advertising Channel for the College, Broken Out by Public or Private Status of the College
1533 Attractiveness of Radio Talk Show Programming as an Advertising Channel for the College, Broken Out by Level of Full Time Equivalent Enrollment
1534 Attractiveness of Radio Talk Show Programming as an Advertising Channel for the College, Broken Out by Type of College
1535 Attractiveness of Radio Talk Show Programming as an Advertising Channel for the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1536 Percentage Of Colleges That Have Advertised On Satellite Radio Within The Past Two Years?
1537 Percentage Of Colleges That Have Advertised On Cable Television Within The Past Two Years
1538 Percentage Of Colleges That Have Advertised On Cable Television Within The Past Two Years, Broken Out By Public Or Private Status Of The College
1539 Percentage Of Colleges That Have Advertised On Cable Television Within The Past Two Years, Broken Out By Level Of Full Time Equivalent Enrollment
1540 Percentage Of Colleges That Have Advertised On Cable Television Within The Past Two Years, Broken Out By Type of College
1541 Percentage Of Colleges That Have Advertised On Cable Television Within The Past Two Years, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus
1542 Percentage of Colleges that have Advertised in the Past Year on National Network Television
1543 Percentage of Colleges that have Advertised in the Past Year on National Network Television, Broken Out by Public or Private Status of the College
1544 Percentage of Colleges that have Advertised in the Past Year on National Network Television, Broken Out by Level of Full Time Equivalent Enrollment
1545 Percentage of Colleges that have Advertised in the Past Year on National Network Television, Broken Out by Type of College
1546 Percentage of Colleges that have Advertised in the Past Year on National Network Television, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1547 Percentage Of Colleges That Have Advertised On Local Network Television Within The Past Two Years
1548 Percentage of Colleges that have Advertised in the Past Year on Local Network Television, Broken Out by Public or Private Status of the College
1549 Percentage of Colleges that have Advertised in the Past Year on Local Network Television, Broken Out by Level of Full Time Equivalent Enrollment
1550 Percentage of Colleges that have Advertised in the Past Year on Local Network Television, Broken Out by Type of College
1551 Percentage of Colleges that have Advertised in the Past Year on Local Network Television, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1552 Percentage of Colleges in the Sample that Formally Survey Any of the Following Groups On A Regular Basis
1553 Percentage of Colleges in the Sample that Formally Survey Any of the Following Groups on a Regular Basis , Broken Out by Public or Private Status of the College
1554 Percentage of Colleges in the Sample that Formally Survey Any of the Following Groups on a Regular Basis , Broken Out by Level of Full Time Equivalent Enrollment
1555 Percentage of Colleges in the Sample that Formally Survey Any of the Following Groups on a Regular Basis, Broken Out by Type of College
1556 Percentage of Colleges in the Sample that Formally Survey Any of the Following Groups on a Regular Basis, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
16 CHAPTER SIXTEEN: USE OF BILLBOARDS IN COLLEGE MARKETING
161 Has The College Ever Advertised On Billboards For The Purpose Of Attracting Students?
162 Has The College Ever Advertised On Billboards For The Purpose Of Attracting Students?, Broken Out By Public Or Private Status Of The College
163 Has The College Ever Advertised On Billboards For The Purpose Of Attracting Students?, Broken Out By Level of Full Time Equivalent Enrollment
164 Has The College Ever Advertised On Billboards For The Purpose Of Attracting Students?, Broken Out By Type of College
165 Has The College Ever Advertised On Billboards For The Purpose Of Attracting Students?, Broken Out By Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
166 Does The College Currently Advertise On Billboards For The Purpose Of Attracting Students
167 Does The College Currently Advertise On Billboards For The Purpose Of Attracting Students?, Broken Out by Public or Private Status of the College
168 Does The College Currently Advertise On Billboards For The Purpose Of Attracting Students?, Broken Out By Level of Full Time Equivalent Enrollment
169 Does The College Currently Advertise On Billboards For The Purpose Of Attracting Students?, Broken Out By Type of College
1610 Does The College Currently Advertise On Billboards For The Purpose Of Attracting Students?, Broken Out By Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
1611 Mean, Median, Minimum And Maximum Spending In The Past Year On Advertising On Billboards For The Purpose Of Attracting Students (in $)
1612 Mean, Median, Minimum and Maximum spending in the past year on advertising on billboards for the purpose of attracting students (in $), Broken Out by Public or Private Status of the College
1613 Mean, Median, Minimum And Maximum Spending In The Past Year On Advertising On Billboards For The Purpose Of Attracting Students (in $), Broken Out by Level of Full Time Equivalent Enrollment
1614 Mean, Median, Minimum And Maximum Spending In The Past Year On Advertising On Billboards For The Purpose Of Attracting Students (in $), Broken Out by Type of College
1615 Mean, Median, Minimum And Maximum Spending In The Past Year On Advertising On Billboards For The Purpose Of Attracting Students (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus
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