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TABLE OF CONTENTS 3
LIST OF TABLES 4
PARTICIPANTS 17
CHARACTERISTICS OF THE SAMPLE 18
SUMMARY OF MAIN FINDINGS 20
SECTION ONE: EMPLOYMENT & BUDGET BENCHMARKS FOR THE ALUMNI OFFICE 21
SECTION TWO: ALUMNI CREDIT CARDS 30
SECTION THREE: INSURANCE PROGRAMS OFFERED TO ALUMNI BY THE ALUMNI OFFICE 33
SECTION FOUR: USE OF TELEPHONE SOLICITATION TO RAISE MONEY FROM ALUMNI 39
SECTION FIVE: PERCENTAGE OF ALUMNI WHO HAVE EVER MADE A FINANCIAL CONTRIBUTION TO THE COLLEGE 41
SECTION SIX: ALUMNI REUNIONS 42
SECTION SEVEN: ALUMNI ASSOCIATIONS & CLUBS 48
SECTION EIGHT: ALUMNI MENTORING PROGRAMS 55
SECTION NINE: OBTAINING AND USING ALUMINI EMAIL ADDRESSES 56
SECTION TEN: USE OF SOCIAL NETWORKING SITES ON THE INTERNET 65
SECTION ELEVEN: THE ALUMNI MAGAZINE AND OTHER ALUMNI PUBLICATIONS 68
SECTION TWELVE: LEVEL OF ALUMNI INVOLVEMENT IN ALUMNI AFFAIRS 76
SECTION THIRTEEN: METHODS FOR COLLECTING ALUMNI CONTACT INFORMATION 88
CHAPTER FOURTEEN: TIME SPENT E-MARKETING TO ALUMNI 98
OTHER REPORTS FROM PRIMARY RESEARCH GROUP INC 99
LIST OF TABLES
Table A Mean, Median, Minimum and Maximum Full Time Equivalent Enrollment of the College 18
Table B Mean, Median, Minimum and Maximum Full Time Equivalent Enrollment of the College, Broken Out by Type of College 18
Table C Mean, Median, Minimum and Maximum Full Time Equivalent Enrollment of the College, Broken Out for Public and Private Colleges 18
Table D Mean, Median, Minimum and Maximum Full Time Equivalent Enrollment of the College, Broken Out by Size of College’s Total Alumni Population 18
Table E Mean, Median, Minimum and Maximum Estimated Number of Alumni Currently Alive 18
Table F Mean, Median, Minimum and Maximum Estimated Number of Alumni Currently Alive, Broken Out by Type of College 19
Table G Mean, Median, Minimum and Maximum Estimated Number of Alumni Currently Alive, Broken Out for Public and Private Colleges 19
Table H Mean, Median, Minimum and Maximum Estimated Number of Alumni Currently Alive, Broken Out by Size of College’s Total Alumni Population 19
Table 1 - 1 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees Who Work in the College Office of Alumni Relations 21
Table 1 - 2 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees Who Work in the College Office of Alumni Relations, Broken Out by Type of College 21
Table 1 - 3 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees Who Work in the College Office of Alumni Relations, Broken Out for Public and Private Colleges 21
Table 1 - 4 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees Who Work in the College Office of Alumni Relations, Broken Out by Size of College’s Total Alumni Population 21
Table 1 - 5 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees Who Work in the Office of Institutional Advancement 22
Table 1 - 6 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees in the Office of Institutional Advancement, Broken Out by Type of College 22
Table 1 - 7 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees in the Office of Institutional Advancement, Broken Out for Public and Private Colleges 22
Table 1 - 8 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees in the Office of Institutional Advancement, Broken Out by Size of College’s Total Alumni Population 22
Table 1 - 9 Relationship between Alumni Affairs and other fundraising offices such as Office of Institutional Advancement 22
Table 1 - 10 Relationship between Alumni Affairs Office and other fundraising offices at the institution such as the Office of Institutional Advancement, Broken Out by Type of College 23
Table 1 - 11 Relationship between Alumni Affairs and other Fundraising Offices such as Office of Institutional Advancement, Broken Out by Public and Private Colleges 23
Table 1 - 12 Relationship between Alumni Affairs and other fundraising offices such as Office of Institutional Advancement at College, Broken Out by Size of College’s Total Alumni Population 23
Table 1 - 13 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Staff in the Past Year (in $) 24
Table 1 - 14 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Staff in the Past Year, Broken Out by Type of College 24
Table 1 - 15 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Staff in the Past Year, Broken Out for Public and Private Colleges 24
Table 1 - 16 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Staff in the Past Year, Broken Out by Size of College’s Total Alumni Population 24
Table 1 - 17 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Volunteers in the Past Year (in $) 25
Table 1 - 18 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Volunteers in the Past Year, Broken Out by Type of College 25
Table 1 - 19 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Volunteers in the Past Year, Broken Out for Public and Private Colleges 25
Table 1 - 20 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Volunteers in the Past Year, Broken Out by Size of College’s Total Alumni Population 25
Table 1 - 21 Mean, Median, Minimum and Maximum Overall Budget for the Alumni Office, Including Salaries (in $) 25
Table 1 - 22 Mean, Median, Minimum and Maximum Overall Budget for the Alumni Office, Including Salaries, Broken Out by Type of College 26
Table 1 - 23 Mean, Median, Minimum and Maximum Overall Budget for the Alumni Office, Including Salaries, Broken Out by Public and Private Colleges 26
Table 1 - 24 Mean, Median, Minimum and Maximum Overall Budget for the Alumni Office, Including Salaries, Broken Out by Size of College’s Total Alumni Population 26
Table 1 - 25 Employment Trends at the Alumni Affairs Office over the Past Two Years 26
Table 1 - 26 Employment Trends in the Alumni Affairs Office over the Past Two Years, Broken Out by Type of College 27
Table 1 - 27 Employment Trends in the Alumni Affairs Office Over the Past Two Years, Broken Out by Public and Private Colleges 27
Table 1 - 28 Employment Trends in the Alumni Affairs Office Over the Past Two Years, Broken Out by Size of College’s Total Alumni Population 27
Table 1 - 29 Mean, Median, Minimum and Maximum Alumni Office Overall Budget, Including Salaries (in $) 27
Table 1 - 30 Mean, Median, Minimum and Maximum Alumni Office Overall Budget, Including Salaries, Broken Out by Type of College 27
Table 1 - 31 Mean, Median, Minimum and Maximum Alumni Office Overall Budget, Including Salaries, Broken Out by Public and Private Colleges 28
Table 1 - 32 Mean, Median, Minimum and Maximum Alumni Office Overall Budget, Including Salaries, Broken Out by Size of College’s Total Alumni Population 28
Table 1 - 33 Employment Trends in the Alumni Affairs Office Over The Past Two Years, Broken Out by Type of College 28
Table 1 - 34 Employment Trends in the Alumni Affairs Office Over The Past Two Years 28
Table 1 - 35 Employment Trends in The Alumni Affairs Office Over The Past Two Years, Broken Out for Public and Private Colleges 28
Table 1 - 36 Employment Trends in The Alumni Affairs Office Over The Past Two Years, Broken Out by Size of College’s Total Alumni Population 28
Table 1 - 37 Level of Centralization of Alumni Relations Efforts 29
Table 2 - 1 Mean, Median, Minimum and Maximum Percentage of Alumni that Have an Alumni Credit Card (Universe of Colleges that Offer Cards) 30
Table 2 - 2 Mean, Median, Minimum and Maximum Percentage of Alumni that Have an Alumni Credit Card (Universe of Colleges that Offer such cards), Broken Out by Type of College 30
Table 2 - 3 Mean, Median, Minimum and Maximum Percentage of Alumni that Have an Alumni Credit Card (Universe of Colleges that Offer such cards), Broken Out for Public and Private Colleges 30
Table 2 - 4 Mean, Median, Minimum and Maximum Earnings on Royalties of Alumni Credit Cards 30
Table 2 - 5 Mean, Median, Minimum and Maximum Earnings On Royalties From Alumni Credit Cards, Broken Out by Type of College 30
Table 2 - 6 Mean, Median, Minimum and Maximum Earnings On Royalties Of Alumni Credit Cards, Broken Out by Public and Private Colleges 31
Table 2 - 7 Trend in Alumni Office Earnings from Financing Vehicles for Alumni 31
Table 2 - 8 Trend in Alumni Office Earnings from Financing Vehicles for Alumni, Broken Out by Type of College 31
Table 2 - 9 Trend in Alumni Office Earnings from Financing Vehicles for Alumni, Broken Out for Public and Private Colleges 31
Table 2 - 10 Trend in Alumni Office Earnings from Financing Vehicles for Alumni, Broken Out by Size of College’s Total Alumni Population 32
Table 3 - 1 Percentage of Alumni Offices that Offer Life Insurance to Alumni 33
Table 3 - 2 Percentage of Alumni Offices that Offer Life Insurance to Alumni, Broken Out by Type of College 33
Table 3 - 3 Percentage of Alumni Offices that Offer Life Insurance to Alumni, Broken Out for Public and Private Colleges 33
Table 3 - 4 Percentage of Alumni Offices that Offer Life Insurance to Alumni, Broken Out by Size of College’s Total Alumni Population 33
Table 3 - 5 Percentage of Alumni Offices that Offer Auto Insurance to Alumni 33
Table 3 - 6 Percentage of Alumni Offices that Offer Auto Insurance to Alumni, Broken Out by Type of College 33
Table 3 - 7 Percentage of Alumni Offices that Offer Auto Insurance to Alumni, Broken Out for Public and Private Colleges 34
Table 3 - 8 Percentage of Alumni Offices that Offer Auto Insurance to Alumni, Broken Out by Size of College’s Total Alumni Population 34
Table 3 - 9 Percentage of Alumni Offices that Offer Medical Insurance to Alumni 34
Table 3 - 10 Percentage of Alumni Offices that Offer Medical Insurance to Alumni, Broken Out by Type of College 34
Table 3 - 11 Percentage of Alumni Offices that Offer Medical Insurance to Alumni, Broken Out for Public and Private Colleges 34
Table 3 - 12 Percentage of Alumni Offices that Offer Medical Insurance to Alumni, Broken Out by The Size of the College’s Total Alumni Population 34
Table 3 - 13 Percentage of Alumni Offices that Offer Professional/Liability Insurance to Alumni 35
Table 3 - 14 Percentage of Alumni Offices that Offer Professional/Liability Insurance to Alumni, Broken Out by Type of College 35
Table 3 - 15 Percentage of Alumni Offices that Offer Professional/Liability Insurance to Alumni, Broken Out for Public and Private Colleges 35
Table 3 - 16 Percentage of Alumni Offices that Offer Professional/Liability Insurance to Alumni, Broken Out by Size of College’s Total Alumni Population 35
Table 3 - 17 Percentage of Alumni Offices that Offer Home or Fire Insurance to Alumni 35
Table 3 - 18 Percentage of Alumni Offices that Offer Home or Fire Insurance to Alumni, Broken Out by Type of College 36
Table 3 - 19 Percentage of Alumni Offices that Offer Home or Fire Insurance to Alumni, Broken Out for Public and Private Colleges 36
Table 3 - 20 Percentage of Alumni Offices that Offer Home or Fire Insurance to Alumni, Broken Out by Size of College’s Total Alumni Population 36
Table 3 - 21 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni (in $) 36
Table 3 - 22 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni, Broken Out by Size of College’s Total Alumni Population 36
Table 3 - 23 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni, Broken Out by Type of College 37
Table 3 - 24 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni, Broken Out for Public and Private Colleges 37
Table 3 - 25 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni, Broken Out by Size of College’s Total Alumni Population 37
Table 3 - 26 Mean, Median, Minimum and Maximum COLUMN am 38
Table 3 - 27 Mean, Median, Minimum and Maximum COLUMN am, Broken Out by Type of College 38
Table 3 - 28 Mean, Median, Minimum and Maximum COLUMN am, Broken Out for Public and Private Colleges 38
Table 3 - 29 Mean, Median, Minimum and Maximum COLUMN am, Broken Out by Size of College’s Total Alumni Population 38
Table 4 - 1 Percentage of Colleges Use Telephone Solicitation to Ask for Support from Alumni 39
Table 4 - 2 Percentage of Colleges Use Telephone Solicitation to Ask for Support from Alumni, Broken Out by Type of College 39
Table 4 - 3 Percentage of Colleges Use Telephone Solicitation to Ask for Support from Alumni, Broken Out for Public and Private Colleges 39
Table 4 - 4 Percentage of Colleges Use Telephone Solicitation to Ask for Support from Alumni, Broken Out by Size of College’s Total Alumni Population 39
Table 4 - 5 Mean, Median, Minimum and Maximum Spending on Telephone Solicitation in the Past Year 39
Table 4 - 6 Mean, Median, Minimum and Maximum Spending on Telephone Solicitation in the Past Year, Broken Out by Type of College 40
Table 4 - 7 Mean, Median, Minimum and Maximum Spending on Telephone Solicitation in the Past Year, Broken Out for Public and Private Colleges 40
Table 4 - 8 Mean, Median, Minimum and Maximum Spending on Telephone Solicitation in the Past Year, Broken Out by Size of College’s Total Alumni Population 40
Table 5 - 1 Mean, Median, Minimum and Maximum Percentage of Alumni Currently Alive that have Ever Made a Financial Contribution to the College 41
Table 5 - 2 Mean, Median, Minimum and Maximum Percentage of Alumni Currently Alive that have Ever Made a Financial Contribution to the College, Broken Out by Type of College 41
Table 5 - 3 Mean, Median, Minimum and Maximum Percentage of Alumni Currently Alive that have Ever Made a Financial Contribution to the College, Broken Out for Public and Private Colleges 41
Table 5 - 4 Mean, Median, Minimum and Maximum Percentage of Alumni Currently Alive that have Ever Made a Financial Contribution to the College, Broken Out by Size of College’s Total Alumni Population 41
Table 6 - 1 Mean, Median, Minimum and Maximum College Budget for all Alumni Reunions in the Past Year, in $ 42
Table 6 - 2 Mean, Median, Minimum and Maximum College Budget for all Alumni Reunions in the Past Year, Broken Out by Type of College 42
Table 6 - 3 Mean, Median, Minimum and Maximum College Budget for all Alumni Reunions in the Past Year, Broken Out for Public and Private Colleges 42
Table 6 - 4 Mean, Median, Minimum and Maximum College Budget for all Alumni Reunions in the Past Year, Broken Out by Size of College’s Total Alumni Population 42
Table 6 - 5 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 5-Year Reunion 42
Table 6 - 6 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 5-Year Reunion, Broken Out by Type of College 43
Table 6 - 7 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 5-Year Reunion, Broken Out for Public and Private Colleges 43
Table 6 - 8 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 5-Year Reunion, Broken Out by Size of College’s Total Alumni Population 43
Table 6 - 9 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 10-Year Reunion 43
Table 6 - 10 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 10-Year Reunion, Broken Out by Type of College 44
Table 6 - 11 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 10-Year Reunion, Broken Out for Public and Private Colleges 44
Table 6 - 12 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 10-Year Reunion, Broken Out by Size of College’s Total Alumni Population 44
Table 6 - 13 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 20-Year Reunion 44
Table 6 - 14 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 20-Year Reunion, Broken Out by Type of College 44
Table 6 - 15 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 20-Year Reunion, Broken Out for Public and Private Colleges 45
Table 6 - 16 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 20-Year Reunion, Broken Out by Size the College’s Total Alumni Population 45
Table 6 - 17 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 30-Year Reunion 45
Table 6 - 18 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 30-Year Reunion, Broken Out by Type of College 45
Table 6 - 19 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 30-Year Reunion, Broken Out by Public and Private Colleges 45
Table 6 - 20 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 30-Year Reunion, Broken Out by Size of College’s Total Alumni Population 46
Table 6 - 21 Percentage of Colleges that have a Reunions for Alumni Who Graduated Within the Past Two Years 46
Table 6 - 22 Percentage of Colleges that have a Reunion for Alumni Who Graduated Within the Past Two Years, Broken Out by Type of College 46
Table 6 - 23 Percentage of Colleges that have a Reunion for Alumni Who Graduated Within the Past Two Years, Broken Out by Public and Private Colleges 46
Table 6 - 24 Percentage of Colleges that have a Reunion for Alumni Who Graduated Within the Past Two Years, Broken Out by Size of College’s Total Alumni Population 46
Table 7 - 1 Percentage of Colleges with Dues Paying and or Non-Dues Paying Alumni Associations 48
Table 7 - 2 Percentage of Colleges with Dues Paying and or Non-Dues Paying Alumni Associations, Broken Out by Type of College 48
Table 7 - 3 Percentage of Colleges with Dues Paying and or Non-Dues Paying Alumni Associations, Broken Out for Public and Private Colleges 48
Table 7 - 4 Percentage of Colleges with Dues Paying and or Non-Dues Paying Alumni Associations, Broken Out by Size of College’s Total Alumni Population 48
Table 7 - 5 Mean, Median, Minimum and Maximum Number of Regional Alumni Clubs Maintained by the College 48
Table 7 - 6 Mean, Median, Minimum and Maximum Number of Regional Alumni Clubs Maintained by the College, Broken Out by Type of College 49
Table 7 - 7 Mean, Median, Minimum and Maximum Number of Regional Alumni Clubs Maintained by the College, Broken Out for Public and Private Colleges 49
Table 7 - 8 Mean, Median, Minimum and Maximum Number of Regional Alumni Clubs Maintained by the College, Broken Out by Size of College’s Total Alumni Population 49
Table 7 - 9 Percentage of Colleges that Provide Operating Funds to their Regional Alumni Clubs 49
Table 7 - 10 Percentage of Colleges that Provide Operating Funds to their Regional Alumni Clubs, Broken Out by Type of College 49
Table 7 - 11 Percentage of Colleges that Provide Operating Funds to their Regional Alumni Clubs, Broken Out for Public and Private Colleges 50
Table 7 - 12 Percentage of Colleges that Provide Operating Funds to their Regional Alumni Clubs, Broken Out by Size of College’s Total Alumni Population 50
Table 7 - 13 Mean, Median, Minimum and Maximum Annual Spending to Support Alumni Clubs (in $) 50
Table 7 - 14 Mean, Median, Minimum and Maximum Annual Spending to Support Alumni Clubs, Broken Out by Type of College 50
Table 7 - 15 Mean, Median, Minimum and Maximum Annual Spending to Support Alumni Clubs, Broken Out for Public and Private Colleges 50
Table 7 - 16 Mean, Median, Minimum and Maximum Annual Spending to Support Alumni Clubs, Broken Out by The Size of the College’s Total Alumni Population 51
Table 7 - 17 Percentage of Colleges that Provide Promotional Materials to Alumni Clubs 51
Table 7 - 18 Percentage of Colleges that Provide Promotional Materials to Alumni Clubs, Broken Out by Type of College 51
Table 7 - 19 Percentage of Colleges that Provide Promotional Materials to Alumni Clubs, Broken Out for Public and Private Colleges 51
Table 7 - 20 Percentage of Colleges that Provide Promotional Materials to Alumni Clubs, Broken Out by size of College’s Total Alumni Population 51
Table 7 - 21 Mean, Median, Minimum and Maximum Annual Spending for the Provision of Promotional Materials to the Alumni Clubs (Universe of Colleges that Make Such Payments) (in $) 51
Table 7 - 22 Mean, Median, Minimum and Maximum Annual Spending for the Provision of Promotional Materials to the Alumni Clubs (Universe of Colleges that Make Such Payments), Broken Out by Type of College 52
Table 7 - 23 Mean, Median, Minimum and Maximum Annual Spending for the Provision of Promotional Materials to the Alumni Clubs (Universe of Colleges that Make Such Payments), Broken Out for Public and Private Colleges 52
Table 7 - 24 Mean, Median, Minimum and Maximum Annual Spending for the Provision of Promotional Materials to the Alumni Clubs (Universe of Colleges that Make Such Payments), Broken Out by Size of College’s Total Alumni Population 52
Table 7 - 25 Mean, Median, Minimum and Maximum Percentage of Alumni Clubs that have their own blog, listserv, or other internet vehicle for member communication 52
Table 7 - 26 Mean, Median, Minimum and Maximum Percentage of Alumni Clubs that Have Their Own Blog, Listserv, Or Other Internet Vehicle For Member Communication, Broken Out By Type Of College 53
Table 7 - 27 Mean, Median, Minimum And Maximum Percentage Of Alumni Clubs That Have Their Own Blog, Listserv, Or Other Internet Vehicle For Member Communication, Broken Out For Public And Private Colleges 53
Table 7 - 28 Mean, Median, Minimum And Maximum Percentage Of Alumni Clubs That Have Their Own Blog, Listserv, Or Other Internet Vehicle For Member Communication, Broken Out By Size Of The College’s Total Alumni Population 53
Table 7 - 29 Percentage of Colleges that Give Alumni Access to the College Library’s Databases 53
Table 7 - 30 Percentage of Colleges that Give Alumni Access to the College Library’s Databases, Broken Out by Type of College 53
Table 7 - 31 Percentage of Colleges that Give Alumni Access to the College Library’s Databases, Broken Out for Public and Private Colleges 54
Table 7 - 32 Percentage of Colleges that Give Alumni Access to the College Library’s Databases, Broken Out by Size of College’s Total Alumni Population 54
Table 8 - 1 Percentage of Colleges that Offer an Alumni Mentoring Program 55
Table 8 - 2 Percentage of Colleges that Offer an Alumni Mentoring Program, Broken Out by Type of College 55
Table 8 - 3 Percentage of Colleges that Offer an Alumni Mentoring Program, Broken Out for Public and Private Colleges 55
Table 8 - 4 Percentage of Colleges that Offer an Alumni Mentoring Program, Broken Out by The Size of the College’s Total Alumni Population 55
Table 9 - 1 Mean, Median, Minimum and Maximum Percentage of Total College Alumni for Whom the College has a Workable Email Address 56
Table 9 - 2 Mean, Median, Minimum and Maximum Percentage of Total College Alumni for Whom the College has a Workable Email Address, Broken Out by Type of College 56
Table 9 - 3 Mean, Median, Minimum and Maximum Percentage of Total College Alumni for Whom the College has a Workable Email Address, Broken Out for Public and Private Colleges 56
Table 9 - 4 Mean, Median, Minimum and Maximum Percentage of Total College Alumni for Whom the College has a Workable Email Address, Broken Out by The Size of the College’s Total Alumni Population 56
Table 9 - 5 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Within the Past Five Years and for Whom the College has a Workable Email Address 57
Table 9 - 6 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Within the Past Five Years for Whom the College has a Workable Email Address, Broken Out by Type of College 57
Table 9 - 7 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Within the Past Five Years for Whom the College has a Workable Email Address, Broken Out for Public and Private Colleges 57
Table 9 - 8 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Within the Past Five Years for Whom the College has a Workable Email Address, Broken Out by The Size of the College’s Total Alumni Population 57
Table 9 - 9 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Five to Ten Years Ago for Whom the College has a Workable Email Address 58
Table 9 - 10 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Five to Ten Years Ago for Whom the College has a Workable Email Address, Broken Out by Type of College 58
Table 9 - 11 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Five to Ten Years Ago for Whom the College has a Workable Email Address, Broken Out for Public and Private Colleges 58
Table 9 - 12 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Five to Ten Years Ago for Whom the College has a Workable Email Address, Broken Out by The Size of the College’s Total Alumni Population 58
Table 9 - 13 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Ten to Twenty Years Ago for Whom the College has a Workable Email Address 59
Table 9 - 14 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Ten to Twenty Years Ago for Whom the College has a Workable Email Address, Broken Out by Type of College 59
Table 9 - 15 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Ten to Twenty Years Ago for Whom the College has a Workable Email Address, Broken Out for Public and Private Colleges 59
Table 9 - 16 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Ten to Twenty Years Ago for Whom the College has a Workable Email Address, Broken Out by The Size of the College’s Total Alumni Population 59
Table 9 - 17 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated More than Twenty Years Ago for Whom the College has a Workable Email Address 60
Table 9 - 18 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated More than Twenty Years Ago for Whom the College has a Workable Email Address, Broken Out by Type of College 60
Table 9 - 19 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated More than Twenty Years Ago for Whom the College has a Workable Email Address, Broken Out for Public and Private Colleges 60
Table 9 - 20 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated More than Twenty Years Ago for Whom the College has a Workable Email Address, Broken Out by The Size of the College’s Total Alumni Population 60
Table 9 - 21 Mean, Median, Minimum and Maximum COLUMN bk 61
Table 9 - 22 Mean, Median, Minimum and Maximum COLUMN bk, Broken Out by Type of College 61
Table 9 - 23 Mean, Median, Minimum and Maximum COLUMN bk, Broken Out for Public and Private Colleges 61
Table 9 - 24 Mean, Median, Minimum and Maximum COLUMN bk, Broken Out by The Size of the College’s Total Alumni Population 61
Table 9 - 25 Restrictions on the Frequency of Alumni Office Email Contact with Alumni 61
Table 9 - 26 Restrictions on the Frequency of Alumni Office Email Contact with Alumni, Broken Out by Type of College 62
Table 9 - 27 Restrictions on the Frequency of Alumni Office Email Contact with Alumni, Broken Out for Public and Private Colleges 62
Table 9 - 28 Restrictions on the Frequency of Alumni Office Email Contact with Alumni, Broken Out by The Size of the College’s Total Alumni Population 62
Table 9 - 29 Mean, Median, Minimum and Maximum Rate of Unique Opens for the College’s Last Email Campaign to Alumni 63
Table 9 - 30 Mean, Median, Minimum and Maximum Rate of Unique Opens for the College’s Last Email Campaign to Alumni, Broken Out by Type of College 63
Table 9 - 31 Mean, Median, Minimum and Maximum Rate of Unique Opens for the College’s Last Email Campaign to Alumni, Broken Out for Public and Private Colleges 63
Table 9 - 32 Mean, Median, Minimum and Maximum Rate of Total Opens for the College’s Last Email Campaign to Alumni 63
Table 9 - 33 Mean, Median, Minimum and Maximum Rate of Total Opens for the College’s Last Email Campaign to Alumni, Broken Out by Type of College 63
Table 9 - 34 Mean, Median, Minimum and Maximum Rate of Total Opens for the College’s Last Email Campaign to Alumni, Broken Out for Public and Private Colleges 64
Table 10 - 1 Percentage of College Alumni Affairs Offices with a Presence on MySpace.com 65
Table 10 - 2 Percentage of College Alumni Affairs Offices with a Presence on MySpace, Broken Out by Type of College 65
Table 10 - 3 Percentage of College Alumni Affairs Offices with a Presence on MySpace, Broken Out for Public and Private Colleges 65
Table 10 - 4 Percentage of College Alumni Affairs Offices with a Presence on MySpace, Broken Out by The Size of the College’s Total Alumni Population 65
Table 10 - 5 Percentage of College Alumni Affairs Offices with a presence on Facebook.com 65
Table 10 - 6 Percentage of College Alumni Affairs Offices with a Presence on Facebook, Broken Out by Type of College 66
Table 10 - 7 Percentage of College Alumni Affairs Offices with a Presence on Facebook, Broken Out for Public and Private Colleges 66
Table 10 - 8 Percentage of College Alumni Affairs Offices with a Presence on Facebook, Broken Out by The Size of the College’s Total Alumni Population 66
Table 10 - 9 Percentage of College Alumni Affairs Offices with a Presence on InCircle.com 66
Table 10 - 10 Percentage of College Alumni Affairs Offices with a Presence on InCircle, Broken Out by Type of College 66
Table 10 - 11 Percentage of College Alumni Affairs Offices with a Presence on InCircle.com, Broken Out for Public and Private Colleges 66
Table 10 - 12 Percentage of College Alumni Affairs Offices with a Presence on InCircle.com, Broken Out by Size of College’s Total Alumni Population 67
Table 11 - 1 Percentage of Colleges that Publish an Alumni Magazine 68
Table 11 - 2 Percentage of Colleges that Publish an Alumni Magazine, Broken Out by Type of College 68
Table 11 - 3 Percentage of Colleges that Publish an Alumni Magazine, Broken Out for Public and Private Colleges 68
Table 11 - 4 Percentage of Colleges that Publish an Alumni Magazine, Broken Out by The Size of the College’s Total Alumni Population 68
Table 11 - 5 Mean, Median, Minimum and Maximum Number of Total Issues Of All Alumni Magazines Published By The College 68
Table 11 - 6 Mean, Median, Minimum and Maximum Number of Total Issues of All Alumni Magazines Published By The College, Broken Out by Type of College 69
Table 11 - 7 Mean, Median, Minimum and Maximum Number of Total Issues of All Alumni Magazines Published By The College, Broken Out for Public and Private Colleges 69
Table 11 - 8 Mean, Median, Minimum and Maximum Number of Total Issues Of All Alumni Magazines Published By The College, Broken Out by The Size of the College’s Total Alumni Population 69
Table 11 - 9 Mean, Median, Minimum And Maximum College Spending In The Past Year For Alumni Print Publications Including The Cost Of Developing, Designing, Writing, Printing, Promoting And Distributing Them. 69
Table 11 - 10 Mean, Median, Minimum And Maximum College Spending In The Past Year For Alumni Print Publications Including The Cost Of Developing, Designing, Writing, Printing, Promoting And Distributing Them, Broken Out By Type Of College 69
Table 11 - 11 Mean, Median, Minimum And Maximum College Spending In The Past Year For Alumni Print Publications Including The Cost Of Developing, Designing, Writing, Printing, Promoting And Distributing Them, Broken Out For Public And Private Colleges 70
Table 11 - 12 Mean, Median, Minimum And Maximum College Spending In The Past Year For Alumni Print Publications Including The Cost Of Developing, Designing, Writing, Printing, Promoting And Distributing Them, Broken Out By Size Of College’s Total Alumni Population 70
Table 11 - 13 The Impact of Internet Communications & Marketing on the Use of Print Publications for Alumni Relations 70
Table 11 - 14 The Impact of Internet Communications & Marketing on the Use of Print Publications for Alumni Relations, Broken Out by Type of College 70
Table 11 - 15 The Impact of Internet Communications & Marketing on the Use of Print Publications for Alumni Relations, Broken Out for Public and Private Colleges 71
Table 11 - 16 The Impact of Internet Communications & Marketing on the Use of Print Publications for Alumni Relations, Broken Out by The Size of the College’s Total Alumni Population 71
Table 11 - 17 Percentage of Colleges that Maintain a Listserv for Alumni 71
Table 11 - 18 Percentage of Colleges that Maintain a Listserv for Alumni, Broken Out by Type of College 71
Table 11 - 19 Percentage of Colleges that Maintain a Listserv for Alumni, Broken Out for Public and Private Colleges 72
Table 11 - 20 Percentage of Colleges that Maintain a Listserv for Alumni, Broken Out by The Size of the College’s Total Alumni Population 72
Table 11 - 21 Mean, Median, Minimum and Maximum Number of Members of the College Alumni Listserv 72
Table 11 - 22 Mean, Median, Minimum and Maximum Number of Members of the College Alumni Listserv, Broken Out by Type of College 72
Table 11 - 23 Mean, Median, Minimum and Maximum Number of Members of the College Alumni Listserv, Broken Out for Public and Private Colleges 72
Table 11 - 24 Mean, Median, Minimum and Maximum Number of Members of the College Alumni Listserv, Broken Out by The Size of the College’s Total Alumni Population 73
Table 11 - 25 Alumni Office Plans for the Print Format Alumni Directory 73
Table 11 - 26 Alumni Office Plans for the Print Format Alumni Directory, Broken Out by Type of College 73
Table 11 - 27 Alumni Office Plans for the Print Format Alumni Directory, Broken Out for Public and Private Colleges 73
Table 11 - 28 Alumni Office Plans for the Print Format Alumni Directory, Broken Out by The Size of the College’s Total Alumni Population 74
Table 11 - 29 Percentage of Colleges that Host an Alumni Online Community 74
Table 11 - 30 Percentage of Colleges that Host an Alumni Online Community, Broken Out by Type of College 74
Table 11 - 31 Percentage of Colleges that Host an Alumni Online Community, Broken Out for Public and Private Colleges 74
Table 11 - 32 Percentage of Colleges that Host an Alumni Online Community, Broken Out by The Size of the College’s Total Alumni Population 75
Table 12 - 1 Level of Involvement in Alumni Affairs of Alumni from the 1970’s 76
Table 12 - 2 Level of Involvement in Alumni Affairs of Alumni from the 1970’s, Broken Out by Type of College 76
Table 12 - 3 Level of Involvement in Alumni Affairs of Alumni from the 1970’s, Broken Out for Public and Private Colleges 76
Table 12 - 4 Level of Involvement in Alumni Affairs of Alumni from the 1970’s, Broken Out by The Size of the College’s Total Alumni Population 76
Table 12 - 5 Level of Involvement in Alumni Affairs of Alumni from the 1980’s 77
Table 12 - 6 Level of Involvement in Alumni Affairs of Alumni from the 1980’s, Broken Out by Type of College 77
Table 12 - 7 Level of Involvement in Alumni Affairs of Alumni from the 1980’s, Broken Out for Public and Private Colleges 77
Table 12 - 8 Level of Involvement in Alumni Affairs of Alumni from the 1980’s, Broken Out by The Size of the College’s Total Alumni Population 78
Table 12 - 9 Level of Involvement in Alumni Affairs of Alumni from the 1990’s 78
Table 12 - 10 Level of Involvement in Alumni Affairs of Alumni from the 1990’s, Broken Out by Type of College 78
Table 12 - 11 Alumni since the 1990's, Broken Out for Public and Private Colleges 78
Table 12 - 12 Alumni since the 1990's, Broken Out by The Size of the College’s Total Alumni Population 79
Table 12 - 13 Level of Involvement in Alumni Affairs of Alumni since Year 2000 79
Table 12 - 14 Level of Involvement in Alumni Affairs of Alumni since Year 2000, Broken Out by Type of College 79
Table 12 - 15 Level of Involvement in Alumni Affairs of Alumni since Year 2000, Broken Out for Public and Private Colleges 79
Table 12 - 16 Level of Involvement in Alumni Affairs of Alumni since Year 2000, Broken Out by The Size of the College’s Total Alumni Population 80
Table 12 - 17 Level of Involvement in Alumni Affairs of Male Alumni 80
Table 12 - 18 Level of Involvement in Alumni Affairs of Male Alumni , Broken Out by Type of College 80
Table 12 - 19 Level of Involvement in Alumni Affairs of Male Alumni, Broken Out for Public and Private Colleges 81
Table 12 - 20 Level of Involvement in Alumni Affairs of Male Alumni, Broken Out by The Size of the College’s Total Alumni Population 81
Table 12 - 21 Level of Involvement in Alumni Affairs of Female Alumni 81
Table 12 - 22 Level of Involvement in Alumni Affairs of Female Alumni, Broken Out by Type of College 81
Table 12 - 23 Level of Involvement in Alumni Affairs of Female Alumni, Broken Out for Public and Private Colleges 82
Table 12 - 24 Level of Involvement in Alumni Affairs of Female Alumni, Broken Out by The Size of the College’s Total Alumni Population 82
Table 12 - 25 Level of Involvement in Alumni Affairs of Alumni of Graduate Schools 82
Table 12 - 26 Level of Involvement in Alumni Affairs of Alumni of Graduate Schools, Broken Out by Type of College 82
Table 12 - 27 Level of Involvement in Alumni Affairs of Alumni of Graduate Schools, Broken Out for Public and Private Colleges 83
Table 12 - 28 Level of Involvement in Alumni Affairs of Alumni of Graduate Schools, Broken Out by The Size of the College’s Total Alumni Population 83
Table 12 - 29 Level of Involvement in Alumni Affairs of Alumni of Undergraduate Programs 83
Table 12 - 30 Level of Involvement in Alumni Affairs of Alumni of Undergraduate Programs, Broken Out by Type of College 84
Table 12 - 31 Level of Involvement in Alumni Affairs of Alumni of Undergraduate Programs, Broken Out for Public and Private Colleges 84
Table 12 - 32 Level of Involvement in Alumni Affairs of Alumni of Undergraduate Programs, Broken Out by The Size of the College’s Total Alumni Population 84
Table 12 - 33 Level of Involvement in Alumni Affairs of Alumni of Adult Education Programs 84
Table 12 - 34 Level of Involvement in Alumni Affairs of Alumni of Adult Education Programs, Broken Out by Type of College 85
Table 12 - 35 Level of Involvement in Alumni Affairs of Alumni of Adult Education Programs, Broken Out for Public and Private Colleges 85
Table 12 - 36 Level of Involvement in Alumni Affairs of Alumni of Adult Education Programs, Broken Out by The Size of the College’s Total Alumni Population 85
Table 12 - 37 Level of Involvement in Alumni Affairs of Law, Medical, Business School Alumni 85
Table 12 - 38 Level of Involvement in Alumni Affairs of Law, Medical, Business School Alumni, Broken Out by Type of College 86
Table 12 - 39 Level of Involvement in Alumni Affairs of Law, Medical, Business School Alumni, Broken Out for Public and Private Colleges 86
Table 12 - 40 Level of Involvement in Alumni Affairs of Law, Medical, Business School Alumni, Broken Out by The Size of the College’s Total Alumni Population 86
Table 13 - 1 Percentage of Alumni Offices that Maintain a Database of Parents of Alumni 88
Table 13 - 2 Percentage of Alumni Offices that Maintain a Database of Parents of Alumni, Broken Out by Type of College 88
Table 13 - 3 Percentage of Alumni Offices that Maintain a Database of Parents of Alumni, Broken Out for Public and Private Colleges 88
Table 13 - 4 Percentage of Alumni Offices that Maintain a Database of Parents of Alumni,Broken Out by Size of College’s Total Alumni Population 88
Table 13 - 5 Percentage of Alumni Offices that Maintain a Database of Grandparents of Alumni 88
Table 13 - 6 Percentage of Alumni Offices that Maintain a Database of Grandparents of Alumni, Broken Out by Type of College Column CM 88
Table 13 - 7 Percentage of Alumni Offices that Maintain a Database of Grandparents of Alumni, Broken Out for Public and Private Colleges 89
Table 13 - 8 Percentage of Alumni Offices that Maintain a Database of Grandparents of Alumni, Broken Out by Size of College’s Total Alumni Population 89
Table 13 - 9 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations 89
Table 13 - 10 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations, Broken Out by Type of College 89
Table 13 - 11 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations, Broken Out for Public and Private Colleges 89
Table 13 - 12 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations, Broken Out by The Size of the College’s Total Alumni Population 90
Table 13 - 13 Percentage of Alumni Offices that Periodically Send out Postcards Asking for Email Addresses 90
Table 13 - 14 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations, Broken Out by Type of College 90
Table 13 - 15 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations, Broken Out for Public and Private Colleges 90
Table 13 - 16 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations, Broken Out by The Size of the College’s Total Alumni Population 90
Table 13 - 17 Percentage of Alumni Offices that Ask Alumni Clubs to Periodically Update Email Lists 91
Table 13 - 18 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations, Broken Out by Type of College 91
Table 13 - 19 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations, Broken Out for Public and Private Colleges 91
Table 13 - 20 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations, Broken Out by The Size of the College’s Total Alumni Population 91
Table 13 - 21 Percentage of Alumni Offices that Have Used a Commercial Service to Locate Alumni Email Addresses 91
Table 13 - 22 Percentage of Alumni Offices that Have Used a Commercial Service to Locate Alumni Email Addresses, Broken Out by Type of College 91
Table 13 - 23 Percentage of Alumni Offices that Have Used a Commercial Service to Locate Alumni Email Addresses, Broken Out for Public and Private Colleges 92
Table 13 - 24 Percentage of Alumni Offices that Have Used a Commercial Service to Locate Alumni Email Addresses, Broken Out by Size of College’s Total Alumni Population 92
Table 13 - 25 Percentage of Colleges that have used Alumnifinder to keep alumni lists up to date 92
Table 13 - 26 Percentage of Colleges that have used Alumnifinder to keep alumni lists up to date, Broken Out by Type of College 92
Table 13 - 27 Percentage of Colleges that have used Alumnifinder to keep alumni lists up to date, Broken Out for Public and Private Colleges 93
Table 13 - 28 Percentage of Colleges that have used Alumnifinder to keep alumni lists up to date, Broken Out by The Size of the College’s Total Alumni Population 93
Table 13 - 29 Percentage of Colleges that have used Ancestry.com to keep Alumni lists up to date 93
Table 13 - 30 Percentage of Colleges that have used Ancestry.com to keep Alumni lists up to date, Broken Out by Type of College 93
Table 13 - 31 Percentage of Colleges that have used Ancestry.com to keep Alumni lists up to date, Broken Out for Public and Private Colleges 93
Table 13 - 32 Percentage of Colleges that have used Ancestry.com to keep Alumni lists up to date, Broken Out by Size of College’s Total Alumni Population 93
Table 13 - 33 Percentage of Colleges that have used Emailfinder.com to keep Alumni lists up to date 94
Table 13 - 34 Percentage of Colleges that have used Emailfinder.com to keep Alumni lists up to date, Broken Out by Type of College 94
Table 13 - 35 Percentage of Colleges that have used Emailfinder.com to keep Alumni lists up to date, Broken Out for Public and Private Colleges 94
Table 13 - 36 Percentage of Colleges that have used Emailfinder.com to keep Alumni lists up to date, Broken Out by Size of College’s Total Alumni Population 94
Table 13 - 37 Percentage of Colleges that have used Reunion.com to keep Alumni lists up to date 94
Table 13 - 38 Percentage of Colleges that have used Reunion.com to keep Alumni lists up to date, Broken Out by Type of College 94
Table 13 - 39 Percentage Of Colleges That Have Used Reunion.Com To Keep Alumni Lists Up To Date, Broken Out For Public And Private Colleges 95
Table 13 - 40 Percentage Of Colleges That Have Used Reunion.Com To Keep Alumni Lists Up To Date, Broken Out By The Size Of The College’s Total Alumni Population 95
Table 13 - 41 Percentage Of Colleges That Have Used Services Not Previously Specified To Keep Alumni Lists Up To Date 95
Table 13 - 42 Percentage Of Colleges That Have Used Services Not Previously Specified To Keep Alumni Lists Up To Date, Broken Out By Type Of College 95
Table 13 - 43 Percentage of Colleges That Have Used Services Not Previously Specified To Keep Alumni Lists Up To Date, Broken Out For Public And Private Colleges 95
Table 13 - 44 Percentage of Colleges That Have Used Services Not Previously Specified To Keep Alumni Lists Up To Date, Broken Out by The Size of the College’s Total Alumni Population 95
Table 13 - 45 Mean, Median, Minimum And Maximum Percentage Of Alumni Approached For Survey 96
Table 13 - 46 Mean, Median, Minimum And Maximum Percentage Of Alumni Approached For Survey, Broken Out By Type Of College 96
Table 13 - 47 Mean, Median, Minimum And Maximum Percentage Of Alumni Approached For Survey, Broken Out For Public And Private Colleges 96
Table 13 - 48 Mean, Median, Minimum And Maximum Percentage Of Alumni Approached For Survey, Broken Out By Size Of College’s Total Alumni Population 96
Table 13 - 49 Mean, Median, Minimum And Maximum Percentage Of Alumni Surveyed 96
Table 13 - 50 Mean, Median, Minimum and Maximum Percentage of Alumni survey, Broken Out by Type of College 97
Table 13 - 51 Mean, Median, Minimum and Maximum Percentage of Alumni approached for survey, Broken Out for Public and Private Colleges 97
Table 13 - 52 Mean, Median, Minimum and Maximum Percentage of Alumni surveyed, Broken Out by Size of College’s Total Alumni Population 97
Table 14 - 1 Number Of Hours Of Staff Time Spent In Online Tasks Such As Editing The Website, Compiling And Sending Email Lists And Alumni E-Newsletters, Developing Web Ads, And Other Online-Related Alumni Tasks 98
Table 14 - 2 Number Of Hours Of Staff Time Spent In Online Tasks Such As Editing The Website, Compiling And Sending Email Lists And Alumni E-Newsletters, Developing Web Ads, And Other Online-Related Alumni Tasks, Broken Out By COLUMN M 98
Table 14 - 3 Number of Hours of Staff Time Spent in online tasks such as editing the website, compiling and sending email lists and alumni e-newsletters, developing web ads, and other online-related alumni tasks, Broken Out by COLUMN n 98
Table 14 - 4 Number Of Hours Of Staff Time Spent In Online Tasks Such As Editing The Website, Compiling And Sending Email Lists And Alumni E-Newsletters, Developing Web Ads, And Other Online-Related Alumni Tasks, Broken Out By COLUMN S 98
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