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Higher Education Reports

Primary Research Group publishes more than 30 reports on aspects of higher education management, covering fields such as distance learning, college marketing, uses of the internet in management, admissions, adult education, renting of college facilities, financial aid, food service plans, cost containment efforts, assessment practices, and library management, among others. Primary Research Group higher education reports allow colleges and universities to compare their practices, revenues and plans to those of their peers, and to track and exploit new ideas

The Survey of College Marketing Programs, 2007 Edition

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This report is based on detailed interviews with 55 America colleges, a list of which appears at the end of this description. The report presents hard data on use of and spending on a broad range of promotional vehicles including direct mail, web ads and website sponsorships, email broadcasts, blog monitoring, search engine placement enhancement, newspaper and magazine ads, billboards, television and radio advertising, website development and other forms of advertising. The study also presents findings on use of and spending by colleges on marketing consultants such as market research agencies, public relations firms and advertising agencies, among others. In addition, the report explores the management and organziation of the college's branding and promotional efforts, exploring the degree of centralization and other issues in the management of the college marketing effort. LIST OF STUDY PARTICIPANTS Tufts University NC State University College of Design University of Missouri-Kansas Saint Michael's College Kent State University St. Andrews Presbyterian College American University Allegheny College Georgia Gwinnett College Marshall University Graduate School of International Relations and Pacific Studies University of Michigan-Dearborn Austin Community College Vanguard College University at Albany Ohio Valley University Oglethorpe University Monroe College Hartwick College Ottawa University Lake Erie College Alfred University Temple University La Sierra University Holy Cross College Manchester Community College Warren Wilson College Indiana University College of Arts and Sciences Bloomington The University of South Dakota Weatherford College University of Notre Dame Texas A&M International Geneva College Virginia Military Institute Kansas State University The University of Arkansas at Little Rock Schreiner University Muhlenberg College Tarleton State University University of Alaska Fairbanks: University of Nevada, Las Vegas College of Communications and Information Studies University of Kentucky College of Southern Maryland Augustana College Mount Saint Mary College University of California, Davis College of Letters & Science Indiana University Daniel Webster College College of Education and Human Development University of Minnesota Union University University of Washington, Seattle Price: $265.00 (Paper) Add to Shopping Cart | View Shopping Cart
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